6 Improvements You Should Be Making to Your Business Website
So, you went ahead and took the brave step of making your own business website. Perfect! Now it will be easier than ever to attract a wide audience and make people more interested in your product.
As time goes on, however, you will start to gain more knowledge about the world of business and, in turn, you will want to improve everything starting with your website. If you want to make your business website more professional and seamless, read on to find out the top six improvements that you should make for the best results.
- Improve the website’s design and navigation
You want to make sure that your website is up-to-date and that it fits in with the trends. You want the website to have a sleek design that will improve the user experience. If you’re trying to change the design but are stuck on what to do, here is some website design inspiration to check out. In the meantime, there are some important factors to consider.
First, you want to make sure that there is enough white space on your website; in other words, you don’t want the entire page to be full of images or text. Otherwise, it will be too overwhelming for anyone who visits the site. Most website platforms will give you the opportunity to update the different elements of the site’s design and layout, so be sure to check that out.
- Make the website mobile-friendly
Let’s face it: most people will access the internet via some sort of mobile device. If your website does not look good on someone’s mobile phone, or some of the features are not accessible, their chances of returning to your website are almost none.
In fact, studies have shown that the majority of respondents would not recommend a website to their peers if the website did not have a mobile-friendly interface. So, you want to make sure that your business site will work well for people who choose to visit on their phones, too.
A mobile-friendly website will offer all the same features as a desktop site while making them small and compact enough to look great on a mobile screen. Most of the website platforms you will choose from have the technology to improve this aspect of your website.
- Improve the website’s speed
Now that we live in a world where everything is basically right at our fingertips, we are not used to having to wait a while to get what we want. If someone has to sit on your website for a long time waiting for pages to load, you can be sure that this person will not return.
In fact, most people are inclined to leave a website if it takes more than 3 seconds to load a page! A lot of the ways to make the site faster are more technical, so if you are able to hire a developer, this might be the right time to do so.
- Fix any potential errors
Have you ever tried to visit a page on a website only to be met with a 404 Error message? It’s not totally unlikely that people have also encountered this issue on your website, too. In that case, you want to make sure that you handle this problem as quickly as possible. Luckily, this isn’t too difficult to do, especially if you have a plugin installed like Google Analytics, which will identify the problem and troubleshoot it.
- Start a blog
Nowadays, more and more business owners are starting blogs- even if blogging was never really their thing, or if they never expected to do it when starting the business. Blogging is a great way to drive people to your website, and it will end up improving the website’s SEO.
When you create high-quality content, people are more motivated to read what you have to say, which will make them more likely to make use of your products or services. Your blogs don’t have to be too personal. They don’t have to be funny, nor do you have to be a wizard to start one.
Just be sure to proofread your material, making sure that it is free of grammatical and spelling errors. You should also think about what your customers would be interested in reading and focus on that. Some good places to start are guides, trends, interviews, and product comparisons, for example.
- Make your website shareable on social media
We’ve talked about the importance of having a presence on social media before, and that certainly is not something to be undermined. You also need to make sure that the pages on your website include social media buttons that would let visitors share the page to their social media. This can cause your material to spread and reach a wider audience.
