When you’re at a trade show, you’re competing against all the other businesses that are hawking their wares. As potential customers meander around the premises, their eyes are confronted with dozens of stalls at every single moment. At a certain point, they’re bound to succumb to a case of sensory overload.
If you want to outdo the other vendors in such a competitive environment, you need to do everything you can to make your display stand out. Simply placing your products on a foldout table will never be enough. Here are six tips for making sure your trade show display is the most eye-catching in the entire convention center.
Use Bright Colors
This might be the oldest trick in the book, but there’s no questioning its effectiveness. The eye is naturally drawn toward bright, bombastic colors. If you create signs that are white, brown, or gray, you can hardly blame people for walking right by. Neon green and electric blue, on the other hand, are sure to win your display some attention. In addition to bright-colored signs and posters, you could consider wearing neon green hats or uniforms. It’s okay if you look ridiculous as long as people can pick you out in a crowd.
Display Spectacular Images
People are attracted to unusually beautiful or spectacular images. That’s why you should include some breathtaking landscapes in your display. If you’re selling sporting products, for example, you could display a massive poster of a stadium glimmering in the orange glow of the setting sun. If it’s hiking boots you’re hawking, include an image of a mountain range or winding river. Any image that’s even remotely related to your industry should do the trick. The goal is simply to attract people’s attention.
Include Interactive Features
When people are at a trade show, they spend all day looking at what’s around them. After hours of such a purely visual experience, they’re often eager to put their other senses to use. That’s why an interactive feature is always such a crowd pleaser. Whether you’re asking people to putt a golf ball into a tackle box or pin the tail on the steer, any silly little game will set your stall apart from the others on your aisle.
Offer Special Deals
In a commercial setting such as a trade show, nothing grabs the attention like a remarkable deal. Just by advertising a one-time offer in big, block letters, you can get people flocking to your stall. Sometimes, it’s worth offering one product at cost just so you use the promotion to attract attention. Once people have walked over to see if the deal is really as good as it seems, you can invite them to consider other products on which you stand to make a profit.
Give The Display Some Movement
To a certain extent, humans are like those cats that chase flashlight beams across the wall. They’re attracted to movement, and they’ll be less inclined to stop at a stall if everything is standing still. That’s why you should try to include some moving components in your display. Something as simple as a toy train or cuckoo clock will help your stall stand out.
Put Your Most Intriguing Products Front And Center
In order to get people to approach your station, you should put your most bizarre and entertaining products at the font of the display. Perhaps you’re a cookware salesperson whose best seller is a stainless steel colander. Instead of putting such a standard product in prime position, consider using your football-playing nutcrackers up front to bring people over. Once they’ve had a good chuckle, you can show them the colanders and other products they’re more likely to actually buy.
