You've built a website, took your business online, and now your customers can find you. How do you turn your online visitors into conversions for your business? Here are six unexpected ways to increase your website conversions.
- Make sure your website looks good and includes video and professional-looking photos
Customers like to know that there are real people behind your business. Include a welcome video or headshot of yourself of your staff to humanize yourself to your customers. Also, stay away from cheap-looking boring stock photos whenever you can, this can send the wrong message to your customers.
- Make your website easy to navigate and put the most critical information right in front of your customers.
Customers can quickly lose interest if they have to hunt for contact information or essential product information. Make your page easy to navigate with clear ways for them to buy your product or contact you. Don't try and sell customers with jargon - be clear about what your product can do for them and how your business works.
- Include a clear call-to-action on your landing page to make it easy for your customers to convert
Be clear about what you want your customers to do. If you want them to sign up for your newsletter, make that the first thing they see and provide an incentive such as a discount code or free gift. If you want them to provide contact information, make this the first thing they see.
Make it easy for your customers to convert. Don't ask them to search your site to find your contact information or follow a series of links to buy your product. Make the process as simple as possible.
- Use a live chat tool
A live chat tool is easy to include in your plumbing website design like www.PlumbersGeek.com that lets you communicate directly with your customers while they are navigating your website. This direct communication has a few advantages - you can immediately answer any questions they have and put any worries at ease. You can also head off any potential problems and turn an unhappy customer into a satisfied one.
- Include customer reviews and testimonials
People love to hear what others' experiences are of your business. If you have a strong community following or recommendations from customers, put these in easy to see places on your website - keep them visible at all times. People are highly influenced by reading positive or negative reviews.
- Try, try, again
One of the best ways to find out what works to convert your customers is to try a specific strategy, see what works and keep making adjustments to your page until you find what works or you ask seo company in Los Angeles to help you out what will works best for your website. What attracts one group of customers may not be the best strategy for another group. You need to find what works best for your customers.
The good news is there any many website tools and analytics available out there to help you see exactly where your customers are coming from, what they are looking at, how long they spend on a particular page, and if they result in a conversion. Using this website visitor information, you can keep updating and adapting your page to maximize your customer conversions.