Businesses are highly dependent on clients and the relationship you have with them. Without them, you won’t thrive in the industry. While it’s essential to keep on acquiring new customers, you also need to pay equal or more attention to strengthening your relationship with existing clients. Doing so will ensure your project pipeline continuously fills up. Moreover, a strong connection with your clientele could lead to more referrals in the future.
Building Stronger Relationships With Clients
Some brands mistakenly feel at ease knowing that a customer is already on board. They tend to think once a sale is made, it’s the end of the engagement. However, it’ll be more beneficial to the business if you find ways to strengthen your relationship with existing customers. Aside from the hope of a repeat purchase, doing so will make the client trust the brand even more. Once they see your business as dependable and trustworthy, you can expect to have more loyal customers who are most likely to be a walking promotion for your brand through word-of-mouth advertising.
So, how do you build and maintain stronger client relationships? Here are some suggestions:
1. Utilize Different Business Software
You can consider yourself lucky to be in the industry at a time when technology is at its peak. There are more than enough software and application integrations you can choose from if you want to strengthen your relationships with clients effectively.
An example of such is the Trinity software solutions that could help in different tasks and integration that your employees need to be more efficient in reaching out to customers and engaging them in a stronger relationship.
Ideally, the app or software you choose should help improve customer relationship management, project management, event calendars, document sharing, sales force automation, and many more.
2. Get Their Feedback
One great way to measure the satisfaction of your clients is by getting their feedback and opinion. Take note that this should be done not just when a sale is over. Instead, you need to constantly ask what your client thinks and how satisfied they are with your brand. Do they need something else? What can you do to improve your service? What are they looking forward to in the future? What should they expect from you as a business?
There are several ways you can do to get feedback and suggestions from your customers. For one, you may give them a quick call to ask a few questions regarding their recent purchase. Another way is to email them a survey form. You can also use your social media accounts to create a poll and ask for your customers’ feedback.
3. Be An Excellent Communicator
Now that you have the right tool or software to use, it’s time to focus on how you plan on communicating with the client. What will be your approach? How can you demonstrate that the client’s satisfaction is your priority? Being an excellent communicator is the answer, but another question is how to be an excellent communicator?
It’s not all about talking and letting them know your intentions. You should know when to speak and when to listen, especially if the client is trying to tell you something. The key is to be a good listener, just as how good of a speaker you are. Let them feel your honesty and desire to continue helping them. They need to see your intention to provide the best service and product they can ever find. This is a true definition of good customer service.
4. Continue Providing Helpful Information
Remember that your clients are using your product or service because they think it’ll help them with an issue or predicament. That being said, helping them shouldn’t stop at a point where the sale has been completed. What you can do is to continue expressing your desire to help them in any way you can.
For example, suppose they purchased a set of yoga or workout wear from you. You can continue engaging with them by sending them emails or newsletters containing helpful information. It could be a blog post about the different yoga positions that can help them or matching footwear they can purchase to go with their yoga attire.
5. Keep It Personal
Clients have a way of knowing if you’re reaching out just for the sake of keeping the business alive. Hence, it’s crucial to let them feel you see them as individuals and not just mere clients. Let them know you’re invested in learning more about them. A simple text message or email that includes their name on the opening remarks will already make them feel valued.
Conclusion Strengthening client relationships is no easy feat. It can be pretty tricky to maintain engagement, especially if the sale has already been completed. But you shouldn’t be discouraged. Keep in mind that if you’re able to retain a customer, it means possible repurchase in the future. So, keep on connecting with your clients and be sure to maintain your relationship with them.