5 Ways to Make the Payment Process Easy for Online Customers

Online payments are the most common means of payment for online stores. Customers use them to receive products and services from online stores.

If you can make it easy for your customers to pay, you will increase your conversion rate and sales. Customers need to be able to pay with their credit cards or bank accounts. If you don’t have any, you can visit https://digitaleportal.com/. They will be more likely to purchase and spend money on your products and services when they do.

5 Ways to Make the Payment Process Easy for Online Customers

Following are five tips that will help you do this:

Ask for Essential Information Only

Similar to building an email list, you want to limit the amount of information you request to the essentials!

Nothing kills a conversion more than having to fill out a form with information that’s not necessary for making a purchase. And adding a long list of fields to fill out adds more hurdles for people to jump over to pay you.

This isn’t the 400m hurdles; it’s a sprint where you want folks to run through the checkout quickly and smoothly!

Moreover, a report published by Forrester found that 11% of U.S. adults abandoned an online purchase because they either didn’t want to register or the site askedfor too much information.

To make sure you don’t lose customers because you’re asking for too much, follow Buffer’s example with their payment form.

Deliver a Seamless Design

It is essential to keep your website as uniform as you can in terms of branding. This includes using the same fonts, colours and layout on the checkout page, as well as the other pages of your site, to boost your brand’s visibility.

Yes, specific payment sites provide the front end already designed for you. However, you are no longer in control of the design and layout of the checkout site.

Amid all the horror stories and online scams reports on internet, it’s acceptable for consumers to be skeptical when presented with a checkout page that’s which is different from the one they’d been shopping on.

Provide several Payment Methods

It may sound simple, but some sites have only one payment option. The data presented in an infographic by Milo illustrates that 56% of people are looking for various payment options on the page for checkout.

Although it’s not essential or practical to have every possible payment option, You should look at your intended audience to determine their payment methods.

In this case, you’ll be able to take advantage of most people who visit your site.

Allow payments without requiring an account.

Do we require another password and username to keep track of? I doubt it! Why would anyone want to build such a wall and stop individuals from paying?

Inducing users to sign up to create an account isn’t appropriate for new customers and is an effective way to kill conversion.

A study on usability conducted by Smashing Magazine found that users are opposed to setting up accounts because they anticipate being bombarded by promotional emails.

It also noted that many customers don’t know why they must register to purchase an item when brick-and-mortar shops do not require accounts to buy them.

Another issue is that it provides more fields for users to fill and extends the process of making payments.

To ease the burden of prospective customers and ensure that you’re paid, follow Apple’s example and let them use your services as guests.

Don’t Redirect People

You’ve put in a lot of effort to attract people to your website. Why would you send them to a different website to make payments?

The primary drawback of using a service such as PayPal is that it diverts customers from your site to the checkout page.

Because you don’t have control over the layout of your checkout page, customers may feel they are transferring their money to a company different from the one they’re buying from.

Paying for and checking out is the last thing people do. That is why you want your company’s brand name to appear as the only thing they think of!

Bottom Line

There are different products and services: banking services like banking apps for smartphones or tablets, credit cards, etc. Visit here hsbc credit card application status and get all these services in one platform.

The payment process is one of the most critical aspects of e-commerce. It’s an essential part of your online business, and it’s crucial to make it as easy as possible for customers to pay.

Ahsan Amaan

Ahsan Amaan is a results and data-driven 'Certified Digital Marketer' & SEO Expert. He has 2+ years of experience in SEM, SEO, SMM, Google Ads, marketing evergreen content, and increasing overall website rankings. Worked professionally as a 'Digital Strategist' with Google Analytics, Search Console, AdWords, and Social Media Ads.