Social media is has grown so much over the years that it has become a powerful medium through which you can promote your brand. Social media engagement has to do with the likes, comments, shares, etc., from the posts you make on Social media. So is it possible to create content on Social media and still not have engagements and impressions you want? The answer is yes, and it happens to a lot of small business owners and sometimes too big businesses. Why do such things happen? It’s because the world keeps changing and as such people and preferences change which ultimately affects strategies. A strategy that would have worked 5 years ago would be obsolete today. That’s why in today’s blog post, I’ll be telling you about 5 ways to increase the engagement of your Facebook conversion campaign.
Always add images to your posts
In Instagram, it is required that you add an image to your post and for other social media platforms it is not mandatory but it’s still important to always add images to your post. You might want to argue and say is it really necessary. Well, I’ll tell you why. Have you ever gone through your social media feed, let’s say Facebook, for instance, it takes a lot of love and trust for a particular brand to make you stop and read a lengthy post otherwise you’ll scroll through but images have a way of capturing the attention of people. Don’t my word for it, take Twitter’s and Facebook’s words. Twitter says that tweets with images are boosted in retweets by a whopping 35% and Facebook says posts with images receive 37% more engagement when compared to the posts without images.
Use call to actions
Another way to boost your social media engagement is by adding a call to action at the end of your posts. Why is this important? A call to action will propel your followers to take the required actions you want them to take. When you encourage your followers to take actions like liking, sharing or even commenting on your posts, it’ll help improve the engagement on that post.
Engage your audience
If you looking for ways to improve your social media engagement then interacting with your followers is one way to improve your social media engagement. Opportunities arise all the time to create long-lasting relationships with your customers but many brands fail to notice those opportunities. If a follower comments on your post or sends a direct message, it’s a good opportunity to create a good relationship. Try to always respond to questions from your followers and also appreciate them when they provide you with positive feedback. When you respond directly to your followers it makes them feel special and they’ll start engaging your content more often.
Create and post engaging content
Create and post engaging content that’ll cause your followers to participate. These type of content include posting polls, questions, and quizzes on your stories. Posting those kinds of content is a good way to actively and creatively engage your followers. Another way to actively engage your followers is by running contest programs and giveaways.
Use analytics more often
One way to determine whether or not your business has a good social media engagement is by checking where your engagement currently stands. To achieve that, you can opt to use a Third-Party tool or use the built-in analytics tool.
With social media analytics, you will be able to gather important information about your followers such as your most active followers, the type of post with the best engagement rate, and the type of posts that performed the most.
Conclusion
In order to stay relevant and not get lost in the online space, it’s usually best to engage your followers frequently and one way to do that is by using a social media scheduling tool to help your company and your brand stay consistent. Growing your followers also means reaching out to more people at once when you post content on your social media accounts. Due to social media marketing some platforms like Instagram, you can easily buy Instagram followers to continue reaching out to more people at once.
