Did you know there are over 1.86 billion websites online today?
What does this mean for your small business? If you’re not making search engine optimization (SEO) a priority, no one will ever find your website. Simply put, there’s too much competition.
Does that mean you’re doomed to remain lost in the search results? Not at all! With the right SEO solutions and digital marketing strategy, you can boost your site’s local SEO.
Here are five important steps to take.
1. Claim Your Google My Business Listing
One of the most effective ways to increase visibility in Google SERPs and on Google Maps is to optimize your Business Profile. If you haven’t already, claim and verify your business and ensure all existing information is correct.
Next, add your business logo, hours of operation, and lots of images of your store, products, and services. Encourage customers to leave reviews, and respond right away when they do. Publish posts regularly to announce new products or special events.
2. Optimize Your Content With Local Keywords
No matter where you’re based, your content needs to include locally relevant keywords. Use a free keyword research tool to identify short-tail and long-tail local keywords.
For a Miami dentist, this might include phrases like “best dentist in Miami,” “South Florida dental clinic,” or “pediatric dentist near me.” Then, integrate these local keywords into your site’s metadata, headers, URLs, and image tags.
Need help with keyword research or optimizing your content? Discover more about this vital aspect of SEO and how to use it effectively.
3. Focus on Local Link Building Techniques
The more links back to your website you collect, the more Google will reward you. If many different sites (especially high authority sites) are linking back to your business, Google’s algorithm will also identify you as a trustworthy, authoritative site.
Reach out to local journalists, bloggers, and influencers. You can also research guest post opportunities on blog sites within your niche. Link building takes time, but your efforts are well worth it.
4. Be Proactive With Reviews & Ratings
Nothing creates a good or a bad first impression than online reviews of your business. In fact, 88% of people trust online reviews as much as personal recommendations.
Offer your customers incentives for leaving a review or rating on Google, Yelp, and other places where your business appears online. Then, respond quickly with sincere thank yous and words of appreciation.
5. Get Listed in Local Business Directories
Speaking of reviews, another great way to increase your local SEO is by getting your business into local online directories. This could include:
- Yellow Pages
- Better Business Bureau
The more places you appear online, the better the odds of new customers finding your brand. Better yet, this allows great opportunities for more backlinks and reviews, which will also improve your SEO.
Boost Your Local SEO Today
So, what is local SEO? It’s the best way to boost your brand’s visibility within your locale.
Use the tips above to help you improve your ranking and drive more organic traffic to your site.
Are you still trying to learn more about local SEO, organic SEO, and digital marketing? Our site is dedicated to these important topics, so stay right here and continue browsing.