The nail salon industry has been booming thanks to social media platforms YouTube, Instagram, and Pinterest. It makes people look good and makes them feel alive and happy. As a nail salon owner, you will have genuinely grateful customers for what you do for them. But getting those customers to talk through the door is not easy. Know more about nail tech schooling as it may become the most popular trend in 2023.
To get customers to come to your nail bar, you must create a robust marketing strategy. You will need to get out there to the maximum number of people possible and compel them to visit your establishment. There are a number of things you can do to make sure that happens.
Email Marketing Campaigns
Email marketing is a great way to directly reach out to your targets and get your message across. Whenever customers visit you to get their nails done, collect their email addresses and start creating a list. When the time comes, you can then create an email and send it en masse. For that purpose, you will need an email design tool such as PosterMyWall.
This tool will allow you to easily design an email that you can send in bulk to hundreds of addresses at once. A well-designed email makes a great first impression and compels the reader to continue doing so until the end. That way you can ensure that your emails are read and acted upon.
Make Your Salon Stand Out
With all the various establishments available on the street, it can be hard to get yourself noticed. However, you can give yourself an edge through various means. Get your location featured on Google Maps so prospective customers who search for your salon on the internet can find you easily. Take photos of your salon and put them up on your Google Maps page to make it stand out.
Put up banners and flyers that feature your nail bar’s location, special offers, and other services in various locations throughout town. You should also have a rolling banner close to your establishment that gives your location and directions to get to it. You can also give out an ad in your local paper with a special offer or discount.
Reward Your Loyal Customers
Once you start getting recurring long-term clients, it is time to thank them for their patronage. Reward them with exclusive loyalty offers and discounts giving them the incentive to keep returning to your nail bar. You can keep track via loyalty cards which you can mark every time they visit for their appointment and after a certain number of visits, you can give them a discount.
You can also give them add-on treatments too depending on what they came for. For example, if they came for a manicure, give them a pedicure, etc. You will have to get creative with how you approach the matter. As long as you are giving them something extra and exclusive, the job is done.
Social Media Portfolio
Social media is a great way not only to promote yourself but to also showcase your portfolio featuring the best nail jobs you have done. For this purpose, you will need to create pages and accounts on Facebook and Instagram. Facebook is a general-purpose platform that supports a plethora of content while Instagram is built specifically for sharing pictures and videos.
Take artistic photos of some of your best work and share them on your Instagram. You can also cross-post these posts on Facebook automatically so you won’t have to worry about making a separate post. You can also share short clips detailing your process of doing nails as well. You may also want to consider TikTok for short video content.
A nail bar named Dahlia Nails created a page on Instagram for this purpose and shared the various nails they had done for their clients. From regular manicures to special novelty-themed nails, the salon showcased them on their account which can then be watched by the masses. If the audience likes their work, they can contact them and book their appointment by following the link in the bio.
Testimonials And Customer Reviews
Testimonials and reviews from happy customers are powerful tools that you can utilize to promote your nail bar. These lend legitimacy to your business and your craft. Prospective customers see these reviews and are filled with confidence that they will be looked after well because there are numerous others who received great treatment at your establishment. They think they will be treated as good, if not better, and feel compelled to go to you rather than another nail salon.
Ask your customers to leave reviews on your website and social media pages and be sure to thank them for it. Then you can take screenshots of these testimonials and reviews and put them in different promotional materials. You can put them on posters, banners, leaflets, or even regular social media posts.
An excellent place to put these testimonials and reviews will be the emails that you send for marketing. With the help of an email design platform such as PosterMyWall, you would be able to do so in a matter of minutes. You will find numerous templates available that you can modify according to your needs and it will cut your time and effort required down considerably.
Promoting any business requires consistency with your marketing strategy. Once you figure out what to do, you must continue to do so even when business is regular and you have a steady stream of customers. Value is key for a nail bar. Give your customers better value for the price they pay at your salon and they will be sure to return and even bring their friends as well. What’s more, they can also provide free marketing via word-of-mouth reviews. It is also a good idea to observe what other nail bars around your area are doing. This will at least provide you with a place to start as you shape your marketing strategy. You must be consistent with it but also be open to change.
