Some of the best lead generation ideas out there are the tried-and-true. In other words, you don’t have to be innovative, though innovation likely won’t hurt. No, you just have to be effective at executing what we already know works.
In the following article, we’ll be discussing five of the most useful ways of doing it. We’ll also be offering some advice on how to employ these simple, effective strategies. Let’s begin!
1. Highly Placed Guest Blogs
Generating leads can get off to a fast start when you land a guest blog. However, make sure you’re being careful with your outreach efforts. Guest blogging anywhere that’ll have you does little good, and it may even hurt your cause.
Focusing on well-regarded websites is a better way to go, even if you hear no quite a bit. That’s because all it takes is one yes for you to gain hundreds or even thousands of targeted leads for your product or service.
2. Lead Magnet Giveaways
One of the most popular ideas for generating leads is the giveaway. You want to make sure whatever you’re giving away is easy to access and that it adds value. Some common products that accomplish this:
- White papers
- Special reports
- Software tools
Each one of these giveaways should be available instantly after the lead provides you with his or her email address or other relevant information. It also should focus on solving a problem for the user, thus adding real value to their lives.
3. Online Advertising
Online advertising is effective if you’ve done the homework on your audience. Google’s pay-per-click system and Facebook Ads are two of the most popular (and useful) places to advertise. LinkedIn may be a viable option as well for B2B.
4. Embracing Video
One method you need to learn for how to generate leads is video content. Internet speeds are moving at hyperspeed nowadays. Consuming video is as easy on 5G or LTE as it is on wired broadband or high-speed Wi-Fi.
Video often is easier on the consumer, and more people are choosing to watch instead of read. They also tend to trust people they can see more than random articles on the Internet.
5. Approaching Influencers
One final thing that you can do is to simply approach well-known influencers in your industry to see if they might be willing to offer you a helping hand. Be sneaky about it, though.
Listen to their video or audio programs. Get to know what makes them tick. Then, develop a solution for a problem they’ve mentioned having.
If they’re a solid influencer, they’ll be getting hundreds of messages a day. You have to stand out. Once you do, ask for advice while casually letting them know who you are and what you do.
Where most people fail in how to generate leads is trying to move too quickly with an influencer before building trust. Anything less than what we’ve just mentioned comes across as self-serving to the influencer, and they won’t be likely to help.
These Lead Generation Ideas Can Make an Impact
If you can master these lead generation ideas, they will keep your pipeline stocked. What’s more, you’ll be able to trust the quality of those leads.
While you’re here, make sure you drop by our Business section and check out more of our expert tips and advice for small business owners looking to expand their customer base.