Do you find yourself throwing money away with digital ads that never work? You aren’t the only one. Reports show that 44% of companies have no digital marketing strategy at all.
Unfortunately, you can’t get away from digital advertising today if you want to get new customers.
You need to master digital ads if you want your ad campaigns to see success. Follow the five marketing tips below to improve your digital advertising.
1. Create Audience Personas
You can’t create an effective ad if you don’t have an understanding of your customers. A general ad won’t appeal to anyone and will cause potential customers to ignore your ads. If you want to get their attention, you have to speak in their language.
You can do this by creating audience personas for your target customers. Think of their interests, ages, gender, and any other demographic information. Use this information to craft better ad copy that speaks directly to your target audience.
2. Create Multiple Ads
You can’t afford to test one ad at a time when you’re getting started with digital marketing. All you’ll do is waste time if your single ad campaign isn’t effective. It’s better to create multiple ads at the same time and test them together.
Doing this lets you see which version of your ad performs the best. Once you get that information, take your winning ad and make variations of that to test. Continue this process until you optimize your ads and start getting a return on your money.
3. Optimize Your Landing Page
It isn’t enough to create an ad that gets people to click through to your website. If you don’t design your landing page to convert people to customers, you will not convert those clicks to sales.
Ensure your call-to-action on your landing page stands out and entices people to do business with your company. Test out small changes during the campaign after finding the winning ad to improve the conversion rate on the website side.
4. Use Tracking Software
You can’t just look at sales volume to determine if your ad campaigns are successful. Even if a campaign drives new visitors to your website, there’s no way to tell if those buyers are coming from your ads.
Tracking software will tell you exactly what ad campaigns are sending you sales. Your tracking scripts can track each individual campaign you run, so it’s easy to track multiple campaigns at once. Use the data you get from your tracking scripts to figure out what works best in your ad campaigns.
5. Get Expert Help
If you’ve never run digital ads in your industry before, you’re going to start from scratch. You likely won’t be profitable initially, so you’ll need to collect a lot of data until you start turning a profit.
You can skip the starting step by working with a marketing company. If they’ve worked in your industry before, they likely have data available to make better ads on your behalf. Contact an agency like www.savantdsp.com to see if they can help.
Never Stop Working on Your Digital Ads
Your job is never done in digital marketing. Even if you have a profitable campaign, that can change overnight. Use the tips above to keep refining your digital ads so you can keep driving business to your company in the future.
Do you want to learn more business tips? Head back to the latest blog posts to find more great information.
