Social media has changed the way we live, from interacting with our loved ones to the way we get our news. Social media is powerful and unavoidable, which is exactly why you need it for your business.
However, just having a social media account for your business isn’t going to cut it. Instead, you need to make your company stand out in the sea of businesses. Creating a solid online presence isn’t as difficult as it seems, but it does take effort, planning, and time. If you can invest the effort and time to properly research the subject, create a plan and then implement it, you’ll see that more and more people will be following you each month.
If, for example, you are trying to grow your Instagram account by using growth services such as Ingramer, your account can get banned from the platform. So, maybe you can consider looking for a reliable growth agency that can help you increase the number of followers organically.
Alternatively, you can try to do it on your own by following our advice. If you want to know how to build a better social media presence for your business, make sure you continue reading our article.
- Determine Your Goals
Even though the fact that everyone is using social media might seem like a valid reason to have social media accounts for your business, you need to go deeper. You need to ask yourself what do you want to get out of it and why are you there.
A great place to start is to set goals and targets for yourself, so make sure you think about the direction you want your platforms to grow. This will stop you from aimlessly sharing content and will give you a purpose.
- Target a Specific Audience
By now you surely know that now everyone is your target audience. Creating social media content for everyone on the platform is a lot less effective and a lot harder than creating content for a specific audience. When you’re identifying your target audience, make sure that you dig deep.
For instance, if you’re selling baby clothes, consider what type of mothers are your target audience. Is it stay-at-home moms, moms in their twenties, or first-time mothers? Create your content that is specifically tailored for your target audience, since this will resonate the best with them.
- Optimize Your Profiles
In order for your business to stand out on social media, you need to make sure that your profiles are optimized. Fill in all of the right information on your pages and ensure that the content is consistent with your branding.
You’re not going to get much traction with a half-completed page that has low-quality images. If you need help, there are plenty of step-by-step articles and how-to guides on how to optimize certain platforms.
- Provide Quality Content
You need to come up with a social media calendar that helps you stay organized in terms of content you need to post on different platforms. Once your profile is completed, start posting on each platform, even before you gather followers. Share things such as team photos, infographics, videos, and blog posts.
Consider current issues and trends and use the power of storytelling to add value to your content. Fill your feed with content that will be appealing to your audience, and make sure that you’re consistent. Having only two or three posts on your feed is not enough for new visitors to start following you.
- Engage Your Audience
Social media is probably the closest contact you will have with your audience on a daily basis. Just a few hours after you’ve posted something, you can see the response from your audience and learn something new with each new post.
You don’t want to miss out on the opportunity for your followers to connect with your business on a deeper level. This can be inviting them to answer Q&As, pools, “This or That” quizzers, or participating in discussions in the comment section. Through these activities, you can gain valuable insight into the likes, dislikes, concerns, and challenges of your audience. Moreover, this will assist you in creating targeted campaigns that convert.
Building a solid social media presence for your business doesn’t have to be complicated. All you need to do is follow the tips we provided, and your growth will sky-rocket in no time. We wish you the best of luck in your endeavor!