Did you know that the global digital marketing industry is projected to reach $786.2 billion by 2026?
This obviously means that marketing efforts actually work!
From identifying prospective buyers to using highly targeted strategies-marketers know all the right techniques to achieve brand goals.
But this happens in only one case when they have the right marketing platform by their side.
A top marketing platform makes a marketer’s job easy. From optimising performance to tracking workflow- having the right marketing platform on your side is all you need.
This blog will help you identify 5 simple tips for choosing the best marketing platform for your business.
What Is A Marketing Platform?
Marketing platforms are digital tools and software that are used to plan, implement, and track marketing efforts. A marketing platform can help you with handling different marketing strategies across various marketing platforms.
These platforms assist book marketer with optimising their marketing campaigns, allowing them to reach a wider audience.
Types of Marketing Platforms
Marketing is an extremely vast field. The digital world has figured out numerous ways to target the audience. Let’s take a look at the top marketing platforms you can choose from.
Traditional Marketing Platforms
These are the oldest techniques used to connect with the audience through offline media. In a world that heavily depends on the internet, the conventional methods still hold the potential for driving sales for your business.
These include,
- Billboards
- Flyers
- Television ads
- Platforms like text messages and simple texting
Content Marketing
Engaging and relatable content is the key to deepening the connection with your audience. A content marketing platform helps you create and promote content. It includes features for scheduling and distributing your content across multiple channels.
Common platforms like Percolate help with,
- Tracking KPIs
- Monitoring the ROI through content
- Evaluating the effectiveness of campaigns
For instance, someone offering book promotion services will create valuable content to target the ideal readers and measure success using content marketing platforms.
Email Marketing Platforms
Email marketing is considered the top strategy for conversions. According to research, B2C brands have witness a 2.8% conversion rate through it. However, individually sending emails is a time-consuming process.
An email marketing platform segments customers and automates the email sending process. With premium features such as tracking the opening rates, A/B testing, and personalise messages-email marketing platforms are an effective strategy for brands.
Common platforms include,
- MailChimp
- GetResponse
- Active Campaign
Social Media Marketing Platforms
80% of the social media marketers believe that consumers directly purchase on social media. This is the key reason marketers work on creating social media campaigns that connect with the audience.
However, managing a social media profile alone is not one’s cup of tea. At the end of the day, a marketer will require a social media platform. These platforms help with monitoring engagement and tracking the performance across different channels.
Examples include,
- Hootsuite
- Buffer
- Sprout social
Customer Relationship Management Platforms
CRM platforms offer an opportunity for businesses to know more about their customers. They store customer data and improve your relationships with customers by offering them personalised support.
Common platforms include,
- Zoho
- Hubspot CRM
- Microsoft Dynamics 365
Marketing Resource Management Platforms
A marketing resource management platform is the ultimate support for marketing professionals. They offer a safe space for marketers to collaborate and plan their marketing activities together.
Project management, budgeting, monitoring campaigns, and managing workflows are some of the key features of these platforms. Their goal is to assist marketing professionals in handling their marketing resources smoothly.
Common platforms include,
- Wrike
- Monday Marketer
- SAP Marketing Cloud
Marketing Work Management Platforms
A marketer’s routine is full of tasks, including managing resources, facilitating communication, and planning day-to-day activities. In such circumstances, work management platforms help businesses coordinate their activities.
Common platforms include,
- Coschedule
- Trello
- Click up
How to Choose the Right Marketing Platform
Choosing the right marketing platform may be confusing with so many options available in the industry. However, remember to select the one that best suits your specific business needs.
Follow the 5 simple tips mentioned below to choose the best marketing platform for your business.
- Identify Your Marketing Goals
Start by identifying your marketing goals. What do you want to achieve with your marketing efforts? Do you want to improve customer retention? Enhance customer engagement?
Generate leads or increase your website traffic? This will help you in listing the platforms that align with your goals.
- Know Your Audience
Research about your target audience. Get to know more about their preferences. Does the platform you have chosen align with their needs? Will they get something out of it?
- Consider Your Budget
This is a crucial step while making a choice. Many marketing platforms offer free plans for startups and paid plans for businesses requiring advanced features. So set a marketing budget and choose a platform that you can easily invest in.
- List The Necessary Features
The money invest in these platforms can only be justified when you get to witness a high ROI. And for that, you need to choose a platform that contains all the features that are a perfect fit for your business needs.
Make sure that the platform allows you to integrate it with your existing tools. This ensures smooth and well-aligned business functions.
- Identify Your Competitors
Research and find out about the marketing platforms used by your competitors. Choose a platform that has similar features or more advanced ones.
FAQS
- What is a marketing platform?
A marketing platform allows businesses to plan, execute, and track their marketing activities across various marketing channels. It allows a business to generate leads, measure engagement rates, and build brand awareness.
- What is the biggest marketing platform?
Google Analytics is said to be the biggest marketing platform as it provides detailed insights regarding consumer behaviour and website performance. The majority of marketers invest in Google Ads to advertise their business.
- What are the 5Ps of marketing?
The 5Ps of marketing are,
- Product
- Price
- Promotion
- Place
- People
Key Takeaways
Choosing the best marketing platform requires careful consideration. Making the right choice is not only about considering the features-but going beyond that. By analysing your marketing goals, audience needs, competitor strategies, and budgeting criteria, you can get your hands on a platform that takes your marketing efforts to the next level.