Can small businesses really compete with big-name companies?
Even with limited funds, small companies are able to get a share of the pie thanks to digital marketing. Now, if you have been trying to implement digital marketing techniques such as SEO or search engine optimization to get better rankings, then you might have come across the term ‘SEO directory.’
If you’re not sure what SEO directories are, you’ve come to the right place. Here, we’ll talk about what it is, why it’s still relevant today, plus some tips for updating your business listings.
So What Is an SEO Directory?
Remember the yellow pages? Back in the day, if a business owner wants customers to know about their products and services, they make sure to get listed in the telephone directory of businesses. You can think of a web directory or SEO directory like an online version of the yellow pages.
For online marketers, having a website listed on as many online directories they can find was one of the easiest ways to get to the top of Google search rankings. But this tactic only worked during the early days of the internet.
Nowadays, Google uses a variety of ranking signals, and an SEO directory listing may or may not secure a higher ranking for a website. You need to figure out which SEO directory listings offer value for your website. If you don’t have time to check all online directories, you can work with a directory listings management service provider.
5 Benefits of SEO Directory Lists
It may seem like too much work having to vet which SEO directory lists will be valuable for your business. However, if your business is not on any directories, you’ll be missing out on certain benefits such as:
1. Getting Discovered by Potential Customers
As long as your business details are accurate on valuable listing websites, your target customers can find you even when they don’t specifically search for your company name.
For example, if you’re offering “HVAC services in Chicago,” your business name could be one of the results when someone googles “HVAC repair Chicago.”
2. Enhancing Your Online Presence
There are many ways to boost your digital presence. These include social media, online advertising, and SEO.
Since online directories are beneficial for local businesses, you need to make sure your business listings are always up to date.
3. Boosting Your Local Visibility
Customers are always looking for “near me” results. Online directories are one of the easiest ways to optimize for local searches.
Again, you just need to make sure your business listings are accurate.
4. Creating Brand Awareness
Keeping your business top of mind is one of the reasons why you have to be on SEO directories. Even if a customer doesn’t click on your listing, they see you.
In the future, your website might be the one online searchers (read: potential customers) will click on just because they remember your business name.
5. Supplementing Your Digital Marketing Strategy
Digital marketing is a long game, and part of that is your SEO directory listing strategy.
When you’re on relevant directories, and your business listings are updated, you can be sure, these techniques are helping to boost your SEO.
Want More Online Marketing Tips and Advice?
Now that you understand the importance of an SEO directory, are you ready to list your business? Remember to make your business listings consistent and accurate to get the most out of your local SEO strategy.
For more online marketing tips and advice, don’t hesitate to check out our other posts.