Collecting and analyzing data from customers, prospects and employees can boost your company into a stellar business. How? Using an automated telephone survey software and creating the perfect questionnaire.
Despite the increasing leading position of web interactions, telephonic surveys are still important for your business. That’s why you need an automated telephone survey software that will help you and your staff conduct these questionnaires through the phone, while saving time and money.
1. One-on-one interaction is the best
Even if people are used to interacting with artificial intelligence and talking to other people through a screen, one-on-one dialogues are still important. They include a lot of elements in the conversation that will otherwise be left out.
For instance, the tone of voice expressing the anger or pleasure or satisfaction a customer feels is extremely important and can only be evaluated by a real person on the phone. The same goes for hesitation or wariness towards your company.
Automated telephone survey software could help you to customize these features in order to make the interaction more human-like.
2. Some people prefer telephone surveys to online-submitted ones
Consider the features of your target audience. What are the average age and habits of the people you want to interview? Are they more comfortable on the phone or online? If your pool of interviewed people is composed of baby boomers, probably the first is the right answer.
Some people just love talking on the phone, feeling the real connection from one voice to another. Conducting an in-person dialogue is also good for your employees, who will benefit greatly from a direct conversation with customers.
3. Automated telephone surveys are easy to complete
Both interviewers and interviewed people will be more at ease if there is a clear pattern to follow. The person on your staff tasked with the survey will follow a real script, combining order and spontaneity in the same conversation.
They will be given a certain amount of freedom in tone and speed of dialogue, but will never remain speechless. An automated telephone survey software will always give them the next question to ask, and you can even change it depending on the previous answers.
4. A complete and law-abiding contact list
If you don’t know where to start gathering prospects for your questionnaire, a survey software is the right solution for you. It will help you legally acquire consent from people to be added to your contact list and store those data that you could need in the future.
The most innovative automated telephone survey software also has direct dialing features that will automatically call the people on the contact list. As soon as one prospect answers the phone, they will be directly connected to the first available agent.
5. Constant monitoring of results
When you decide to conduct a questionnaire, you have a clear goal in mind. It could be to evaluate your customers’ satisfaction or understand how a social event affected people; browse the market for new ideas or test new products and services. Whatever you need, you need it in the form of an organized database.
Therefore, the right telephone survey software needs to have a great storage space to collect, organize and analyze the data you gather through the survey. A good database goes a long way and could also be used for future analysis and comparisons.
