The most successful marketers spend at least 40% of their total marketing budget on content marketing. Digital marketing is on the rise and is considered an essential to keeping your business afloat. In order for your business to thrive, it is vital to invest in digital marketing.
However, just investing in digital marketing is not enough. In order for your business to be successful you must stay up-to-date on all of the latest digital marketing trends. To find out what those are, continue reading.
Top 5 Digital Marketing Trends for 2021
While there are a lot of new trends popping up in digital marketing, a lot of these trends are relatively well-known, however, they are being built-on. Things like SEO and email marketing have been around for a while, but, they are having shifts that will make them more effective.
Search Engine Optimization
Search engine optimization is always something that is hard to pin down because the algorithms of Google and other popular search engines are always changing.
One digital marketing company, Sonder SEO Agency, believes that remaining stagnant is boring, so you should always be moving forward. Whether that means keeping up with the trends or always improving your UX interface.
One thing you should prioritize when thinking about SEO is the user experience.
While UX is not always considered something tied into SEO, it actually has a big impact. Making sure your website and mobile site have a pleasant experience is so important. This is because 50% of people won’t purchase off a site that has a poor mobile experience.
Social Media Marketing
When it comes to social media marketing, there has been a huge call to transparency for businesses. Whether it’s sharing genuine content, taking a social stand, or standing up against the spread of misinformation online, users like to see a brand be more transparent.
Stopping the spread of misinformation has become a large topic of discussion among much of the social media sphere. Twitter has even began using a fact-check button on tweets that may contain misleading or inaccurate information.
Therefore, auditing what you say before posting it online has become one of the most important trends of today.
Paid Social Media
One form of lead generation is through paid social. Paid social is highly targeted so it is easy to find users that will enjoy, engage, and possibly purchase from your brand.
One way to keep up with paid social media is to take advantage of the new features on platforms like Facebook and Instagram. Instagram now offers a shopping feature where users can discover new products that relate to their interests.
60% of people say they find new products on Instagram, so utilizing this feature could be huge for your company.
We are in the golden age of video. If you are not using video to market your products, you are missing out on a huge opportunity.
Not only is YouTube the second largest search engine in the world, but it is also seeing all-time highs with 20-30% more views than past years.
Additionally, Instagram has added several video marketing features such as IGTV and reels to make marketing your products easier.
Conversion Rate Optimization
Conversion rate is the rate at which people who visit your website actually make a purchase. Conversion rate optimization should always be on the minds of a business, but how can you do so?
One way to optimize your mobile site and make the experience personal. 80% of consumers are more likely to purchase from a website where the experience feels personalized.
Making sure you put that personal touch on your website and making the customer feel unique is a big trend that will affect your conversion rate.
Digital Marketing Leads to Building a Brand
Following these trends, among the many more out there, will help build your brand into everything you have ever dreamed of. Staying on top of digital marketing trends and staying in-the-know of everything digital marketing will put your brand on top.
Ultimately, you should remember to make sure your brand is personal, unique, and always portraying its values.
For more ideas on how to improve your business’s digital marketing, check out our other posts!