Are you looking to take your small business to the next level? Marketing will always be the best way to reach new potential customers and increase brand awareness. Marketing your business doesn’t have to be difficult either.
Here are five marketing tips and tricks that your business needs to try.
1. Tag Locations on Social Media
One of the best marketing ideas that require little extra effort is to tag your locations on social media. If you’re running a local business, tag the cities that you operate in to let those know that you’re in the area.
When they go to lookup services that you offer near them, you’re bound to pop up.
2. Target Keywords With Low Competition
One of the best 2021 marketing tips out there right now is to target low competition keywords for content and ads. Your company will have an easier time ranking for both of these.
You’ll also end up paying less money for ads when you’re not having to outbid others for the high-end keywords.
3. Send Out Mailers
Nothing puts your business in front of someone quite like sending out mailers. Even emails have a chance to be deleted before they’re ever opened.
Mailers have around a two to four percent conversion rate.
Advertisements always run the risk of losing money though. Narrow your audience down and set your budget for mailers first.
If you want to limit the amount of wasted money, check out attribution tracking and how it can help lower your monthly spend on marketing.
4. Offer Friends and Family Discounts
People love to tell others about positive encounters with businesses. Word of mouth can spread fast and rewarding your customers for spreading the word makes it that much more likely to happen.
It cost next to nothing if you offer a referral discount to a returning customer and a new customer. You can always up your prices to help offset the discount that you give them.
5. Highlight Positive Reviews
Another great way to get customers to return and encourage new customers is through the highlighting of positive reviews.
Highlighting positive reviews not only shows the current customer that you appreciate their time and effort to review them, but new customers are more likely to convert when they read them. If you feel comfortable, reach out to the customer and ask if you can post their review on social media or have them come in for a video testimonial.
Use These Marketing Tips and Tricks To Grow Your Business
Now that you have these marketing tips and tricks in your hands, the only thing left to do is to start applying them. Consistency matters in marketing. So stay true to your business and the marketing will start to pay off down the road.
If you want to learn more about how to market your business for growth, then be sure to check out the rest of the blog. Know a business owner who needs help marketing? Share this article with them so they can start marking changes.