5 Instagram Posts Ideas for Businesses

If like many brands, you have adopted Instagram, then you know that one of the challenges on this platform is to produce engaging content on a very regular basis. With this goal in mind, we have gathered in this article 5 ideas for Instagram posts for companies that you can integrate into your editorial line.

To make this selection, choose Talkwalker, which is a social media monitoring and analysis tool. It was thus possible to quickly identify posts based on several criteria such as engagement, for example.

1. Communicate on an event

Instagram is an interesting platform to promote events. Companies use it to generate attention before their event, encourage registrations, build a portfolio of user-generated content, highlight their sponsors, increase their popularity, etc.

For example, Chanel communicates after its fashion show during Fashion Week Spring-Summer 2016 by using a video that shows its artistic director, the personalities and models present, as well as some of the outfits made. The images scroll rapidly on rhythmic music.

2. Highlight know-how

Luxury is a sector of activity that brings together dreams, know-how, and tradition. For example, the Dior house is no exception to this rule and testifies to its taste for the requirement for the realization of a perfectly successful product.

Whatever industry you are in, it is entirely possible to share your experience and mastery of skills to build the reputation of your brand on Instagram.

3. Putting a product into context

You should value a product that can help attract the attention of consumers by provoking emotions and playing on symbolic values.

For example, Mercedes attract more Instagram followers from this 5 star rated websites by putting a product into a context that is particularly successful. The German premium automaker presents its convertible in a very attractive environment. The colors with warm tones, the sea, the sun, and the south of France invite you to daydream and allow an association between the product and the status it is likely to provide.

4. Promote a new product

Instagram is not the best place to sell products directly. From my point of view, the brands that are most successful in generating ROI are those that push images of highly qualitative products that inspire envy into their subscribers’ news feed.

In this case, the professional make-up brand NYX announces the launch of a new product while indicating how to obtain it. In addition, the company currently uses Olapic Tapshop to trigger sales from a clickable link displayed in the bio.

If you choose to sell your products directly on Instagram, be careful to balance your editorial line so as not to publish only promotional posts.

5. Create inspiration around the brand

Nike is a very good example of a lifestyle brand that creates an environment around its values, surpassing oneself, freedom, performance, competition, etc. Today, when you buy Nike, you are not only buying an innovative product but a mink with shared values.

On Instagram, Nike uses storytelling and communicates on its brand’s DNA to strengthen its positioning.

Which post ideas do you like the most? Let us know in the comment box!