Ecom Warrior Academy – Tips That Appeal To Millennial Shoppers
Millennials — people aged 18 to 35 — are mostly known to be ambitious, confident, highly-educated, and tech-savvy.
They’re also the most prominent purveyors of the online business, spending as much as $1.4 trillion in annual shopping costs. Since millennials usually spend thousands of dollars online, it’s only logical to follow a business model that exploits this demographic’s spending habits.
Thanks to the many reviews of Ecom Warrior Academy, Matthew Lepre has come up with these five tips that can help attract millennials to your online store:
Set Up an eCommerce Shop
Matthew Lepre of Ecom Warrior Academy is one of the success stories borne out of a dropshipping business. He was able to sell his stuff on his social accounts and private Facebook group.
The takeaway from this? If you want to make money off millennials ala Ecom Warrior Academy, sell your stuff online. That’s because 85.9% of American millennials buy their stuff online.
You have the option to create your website or sign up for a Shopify store. Whatever path you take, it’s a good idea to do research first before you find a dropshipping store to serve your needs.
Although most millennials like to shop online, there are things they want to purchase from real-life stores. These include drugstore and personal care products, shoes, jewelry, clothes, and home items.
In case you decide to sell any of these items, you may offset the need for offline shopping by providing robust customer service.
Optimize Your eCommerce Store for All Devices
If you want to tap on the sales potential of millennials just like Ecom Warrior Academy, it’s best to have your Shopify platform or website optimized for all devices. That’s because these users often use smartphones, though some of them use laptops and desktop PCs for shopping.
According to Matt Lepre, head of the Ecom Warrior Academy free training and mentorship program, you can optimize the shopping experience by:
- Uploading big yet compressed images
- Embedding easy-to-tap shopping buttons
- Ensuring good loading speeds
- Creating a seamless checkout experience
- Providing mobile payment options
Include Social Sharing in Your Marketing Strategy
The best way to get access to the millennial demographic is to be active in social media. After all, 90.4% of these individuals are active social media users.
Following the reviews of the Ecom Warrior Academy course, Matt Lepre advocates the use of social recommendations. It’s a crucial step since most millennials purchase from a business based on the information and suggestions given by friends and family.
As expected, millennials who are happy with their purchases tend to make online recommendations. If you want to get free traffic from this population, you should work on your recent posts and make sure they go viral on social media channels.
Gear Your Content and Affiliate Marketing Efforts Towards Millennials
These people spend a lot of time researching before they buy. As they often get the data from the company’s website, you need to build your website with millennial-friendly content. That said, Matt Lepre of the Ecom Warrior Academy Review recommends sprucing up your web content full-time.
Go for Google and Facebook ads rather than print and TV ads because millennials spend a lot of time online. You can even build an email list by creating gated content in exchange for their name and email address.
Although this is the case, you need to let them be in control of the process. Allowing them to opt-out of text or email lists will keep your business lovely in their eyes.
Create a Loyalty Program that Appeals to Millennials
While the success of paper couponing cannot be denied, it’s not for millennial people. If you plan to be in touch with them, you should create a loyalty program that appeals to a younger base.
As mentioned, millennials research before they buy. They are often on the lookout for online coupons and promos that can reduce the cost of their purchases. They’re even willing to check social media channels to get one voucher for their purchase.
Given this information, creating a loyalty program is something you can use to your advantage. Take the case of Matthew Lepre and his Ecom Warrior Academy dropshipping course. Perks such as lifetime access to mentoring paid affiliate links and comprehensive training on branding and shipping have led to the acquisition of more customers every month.
Although a loyalty program may have a steep price tag, it’s worth the time and the cost. With this, you can attract young patrons who are more likely to splurge on your site.
The success of Matthew Lepre and the Ecom Warrior Academy dropshipping training course is made possible by his millennial fan base. By following each step he has stated above, you can build your business and earn good money off this demographic — just like him!
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