5 Elements of Web Design That Drive Traffic and Increase Engagement

On August 6th, 1991, the first website of all time went online. Now, thirty years later, it is hard to imagine a world without the countless websites we all depend on every day.

Nowadays, having a website is as important to your business as the quality of your products. Without a website, you cannot have a digital marketing strategy and you will lag behind your competition.

There are a couple of key elements of web design to factor in if you want your website to be a success. Read on to find out 5 of them.

User Interface Elements of Web Design

You want your user interface to be as seamless and simple as possible. Too much information can be as detrimental as not enough. The same goes for stylistic elements, such as color schemes and fonts.

Something too flashy may take away from the importance of your message. Something too bland will turn customers off and lose their attention.

Make your website simple, yet visually stimulating and walk that middle ground between class and functionality.

Have a Clear Contact Us Page

You want to have a clear “contact us” page that is very visible to your potential customers. Nobody likes having to scroll around a page looking for your contact info.

What’s even worse is a contact email that automatically opens someone’s outbox, instead of non-hyperlinked email customers can take on their terms. Not only does this annoy your customers, but it is unnecessarily complicated.

Put a phone number, an email, and a mailing address. This basic information is often overlooked by businesses and is essential for your customers to know.

Use the Principles of SEO

Search engine optimization, or SEO for short, is one of the most critical web design elements. A good website design will factor in links and keywords that will help your company become more visible on search engine platforms.

Offer Something Interactive

When learning how to design a website, many people end up with a wall of text with a few pictures. This does nothing but bore your users.

Offer interactive aspects of your website such as video, games, or fun clickable content. This will keep your user’s engaged and also give them a reason to check your website often.

Keep Updating Your Website

One of the most important elements of good web design is to keep updating your website. From posting new content to changing formatting and user interface options, updating your website keeps things fresh.

When you run across some good website examples online, try incorporating some things you like about them into your website. You can also check out some of these great tips from Bitbranding.co to get some ideas.

Improve Your Website

Unless you have been living under a rock for the past twenty years, you know the importance of having a solid website for your business. A good website can make or break your business in the competitive modern business world.

Use the 5 elements of web design discussed in this article to make yours the best it can be. Then check back with our page for other factual and educational business news.