5 Effective PPC Strategies for Businesses

Do you own or manage a small business? If so, you’ve come to the right place for some important advice. 

That’s because you’ve probably discovered the challenges of reaching new customers. 

It’s no secret that increasing your customer base is the key to building a flourishing and profitable business. And yet this part of being a business owner is often easier said than done.

This article takes a look at some valuable tips for effective PPC strategies that can help take your marketing efforts to the next level. Keep reading to get the inside scoop.

1. Target CPA Bidding

Let’s start with the importance of refining your PPC strategy using target CPA bidding. What exactly does this mean? Great question. 

Basically, you want to maintain a steady cost per conversion. In order to accomplish this, you need to focus on target CPA bidding, which allows you to set a target cost per conversation for your marketing campaign.  

2. Keep Negative Keywords to a Minimum

It’s no secret that choosing the right keywords is an incredibly important aspect of SEO. It’s equally as important to keep your use of negative keywords to an absolute minimum.

Negative keywords include terms such as “free” “training”, and “jobs”, meaning that the people using those search words are unlikely to be interested in buying your product or spending money.

Keep in mind that negative keywords don’t make them bad, you simply need to choose the right keywords for your particular business.

The key is to strike the right balance so that you can produce the best search results possible.

3. Use DKI Ads

Here is a useful feature that can help adapt a single for individual users. DKI or Dynamic Keyword Insertion enables you to swap out different keywords and copy in an ad, thus improving account performance.

The key is to make sure that your DKI ads are set up properly, otherwise, they have the potential to actually hurt your conversion rates.

4. Use Bumper Ads

These are short, six-second video ads that cannot be skipped by users. You’re probably most familiar with this type of ad on YouTube videos. Once the ad has completed, the video content will begin to play.

You might not think that six seconds is very long, but that’s the whole point. This type of ad doesn’t require the user to focus very long, and yet still places your message in front of them, planting a seed for your product or services. 

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5. Advertise On Multiple Platforms

Another powerful tip for maximizing your PPC campaign is to place ads on a variety of platforms. The key is to research each platform, decide which ones are the best match for your brand, and then create several different ads designed specifically for each platform.  

A Guide to Important PPC Strategies for Small Business

There’s nothing easy about running a successful business operation. Especially when it comes to effective marketing. Fortunately, these tips for PPC strategies will help make the most of your advertising budget.

Keep exploring this blog for more valuable small business tips and advice.

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