5 Easy Ways to Improve CTR

Click-through rate is a metric that can mean the difference between effortless conversions and wasted marketing budgets. The efficiency with which you attract visitors to your landing page from search results and ads is essential to online success. Let’s examine a few highly effective tactics that will result in higher click-through rates.

1. Go Local

Google is focusing more on mobile devices and targeting local users. This means that Google prefers to give its users content that is relevant to their current location. The reason behind this is that people tend to look for solutions to their problems in their area.

Additionally, there is a steady increase in mobile searches that Google cannot overlook. Tailoring your website to local users will increase click-through rates as people are more likely to select a product or service in their proximity. Mobile marketing platforms like AppsFlyer can help you measure and analyze important marketing metrics.

2. Focus on Long-Tail Keywords

Long-tail keywords allow you to make your content specific to people’s needs. You’ll also be increasing the total related organic queries for which Google ranks your website.

While general, one-word keywords can potentially generate many impressions in search results, long-tail keywords will result in higher conversions. For example, people that search for ‘red waterproof mobile case’ are ready to purchase a specific product. If you rank for that keyword, your click-through rate will be better than ranking for ‘mobile cases.’

3. Select Compelling Images to Accompany Posts

Images that accompany content have the potential of increasing your click-through rate significantly. The visual stimulus is enough to get a user to click on your link virtually unconsciously. This is especially true for the social media landscape where users may be consuming content on a mobile or tablet.

While stock photography can provide an endless number of images, you should stick to using high-quality, original content. Try split testing several different images to arrive at the one that will maximize your click-through rate.

4. Don’t Overlook Your Meta Descriptions

Many website owners treat meta descriptions as a necessary evil. They type out a sentence or two and wave caution to the wind.

Meta descriptions are what Google users see when they receive their search results. Your meta description needs to tell the user exactly what they can expect upon clicking through to your website. Keep your meta description within 160 characters and make it appealing to your target audience.

5. Work on Your Quality Score

Quality Score is a metric that Google uses in ranking the ads on its platform. The higher the score, the more effective Google deems your ads.

Beyond ads, Quality Score can guide your general content strategy. The ad copy and topicality that Google deems effective can give you clues as to what may work in your organic content.

Boost Your Click-Through Rate

Countless nuances can make your website attract users based on its content. Learn and apply the necessary strategies to boost your CTR and turn your website into a sustainable sales funnel.

Ellen Hollington

Ellen Hollington is a freelance writer who offers to ghostwrite, copywriting, and blogging services. She works closely with B2C and B2B businesses providing digital marketing content that gains social media attention and increases their search engine visibility.