During this crazy pandemic, working from home has never been a more ideal solution. Technology has changed the way we live our daily lives and interact with one another. It’s never been easier to learn a new skill from home, on your computer. There’s so much free information out there. YouTube is a video search engine that has millions of visitors daily consuming content. The top performing content on Youtube is often educational content and how to’s. This means that people are turning to YouTube for information.
Why is this important? Because It shows that digital marketing is more important than ever. Many businesses still don’t realize the full potential of social media and digital marketing.
Keeping an inactive social media page can be detrimental for a business. People may think your company is out of business.
Thanks to social media, it’s never been easier to outreach and manually contact business owners whom are in need of some digital marketing help.
If you know one of these skills, you can use this as an opportunity to get some clients and start building your reputation as a professional freelancer.
Here are five skills needed for digital marketing
Offer a copywriting service
Copywriting is still an in-demand job. The reason being, there are millions of blogs out there and websites will always need content to publish. If you’re a top tier writer, you should consider setting up a writing portfolio. That way, you have some work that prospect clients can reference. You can search for local businesses between pages 3-10 of Google and see if any of them would be interested in upgrading their content.
While it’s true that many people search for cheap writers online, a good writer is well worth the price. Quality clients understand that and are willing to pay for writing that converts into sales.
While it’s okay to start out with low rates, low paying clients are generally a headache. Once you establish a writing portfolio and earned some testimonials, raise your rates. Low pricing attracts low quality clients.
Manage social media accounts
As we indicated earlier, many businesses still don’t actively use social media to connect with their customers. Social media can be a powerful customer support tool. In certain cases, social media companies might even delete your social media page for being inactive.
You can also help local businesses consider investing in paid social ads. Paid social media advertising is still a cost effective way to reach thousands of people in your local area. Make sure your targeting the right demographics for maximum efficiency.
Rank business websites with search engine optimization
The SEO industry is rising fast. This is because large corporations are realizing the power of SEO. You should consider becoming an seo consultant or starting a local seo agency in your area. There’s plenty of free training online to learn how to SEO a website. Start out by ranking your own website so you can understand what it takes. SEO is a long term process and you can’t just start charging people for it without understanding what it takes to rank a website at the top of search engines such as Google.
Once you feel confident enough in your SEO skills, you can contact businesses who aren’t appearing on the first page of Google. One of the most popular outreach techniques is to offer a free video SEO audit, or identify some areas where a webmaster can improve their website.
Learn graphic design
How many companies have you seen with outdated social media graphics and logos? There’s plenty of opportunities for you to offer a design service to help businesses command more attention. A good logo design and branding is priceless. Quality graphic design services help bring a ROI on business advertising.
Additionally, you can consider learning how to set up wordpress websites. WordPress is an easy to learn and use web development platform. You don’t need to be the best designer in the world to figure out how to set up one of these websites. A professional looking wordpress theme will go a long way for local business owners who simply need a website to host their content.
Graphic designers can also create compelling social media content for your business. Saving you time and money so you don’t have to do it yourself.
Consider selling a digital course
Thanks to covid, more and more people are realizing the full potential of learning online. Due to the nature of social distancing, teachers are using Zoom to host classes online. As digital learning starts to become the norm, why not consider creating your own course to sell? You can create your own course on a number of different online course platforms.
You can create a digital course on just about any topic. Whether it’s a business subject like search engine optimization or how to run social media ads, or a different niche like how to build a website, there will always be an audience for these types of videos. Even if you believe there’s too much competition, the truth is it doesn’t matter much.
Working from home has many advantages. You can work from the comfort of your home and host digital meetings. Communication has never been easier with e-mail and social media. Consider using the extra time required inside to learn a new skill that you can use to start your own freelance journey.
If you decide to start your own freelance side hustle, make sure you choose a path that you’re passionate about. After all, what would be the purpose in starting a business that you don’t care about? It would be doomed to fail.
If you start a digital marketing career that you truly care about, and focus on providing the best experience for your clients, they will remember that and appreciate it. This is how you can separate your business from the competitors. A general rule of thumb for quality customer service is to under promise and over deliver.
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