Since the past few decades, conferences have been the preferred mode of gaining insights and developing partnerships. The increasing popularity of these conventions has risen significantly and this has led to its expansion manifolds. One industry in particular has made great strides due to the gamut of possibilities offered by these kinds of events, and that industry is technology.
Tech conferences are a powerhouse of learning, networking, and growth. If utilized well, the opportunities offered by these platforms have the potential of becoming your stepping stone to success. But amidst an ocean of technology conferences, how can one find the pearls that are truly worth it?
In this blog, we’ve included some important factors that can help you separate the wheat from the chaff.
- What’s in it for me?
Considered as one of the most crucial questions in the English language, it is imperative to address WIIFM. There are so many ways in which you can learn, network, and grow via these platforms. Right from extensive agendas to all-inclusive networking sessions, the offerings across the board are plenty.
Technology conferences, in their entirety, offer a wide-range of opportunities, but it doesn’t mean that all of them would be suitable for you. Therefore, it becomes important to understand the conference and its offerings in detail before answering this question. As each conference is different, it has its own niche and specific services to offer. However, it is up to you to decide if those offerings will help you scale the heights of success.
- Why am I considering going to it?
The second question that you must ask yourself before attending a conference is why are you truly considering going to it? This question is a bit deep-rooted and value-based, which means that it will help you in getting more clarity. There are many reasons why people go to conferences but it’s up to you to decide if those reasons are strong enough for you. Some people go to such conventions because their peers are going or they can wear the attendance as a badge for the upcoming months, but a conference can offer much more than just social status. As you’d be investing both time and money, it becomes imperative to understand if you will be able to derive enough value from it. Review the agenda, ask questions, and see if the conference is providing something that is truly valuable to you. If yes, then you must attend, else, letting it pass would be a wiser decision. As the definition of value differs from person to person, it is important for you to understand what it means to you.
- Who will be there?
One of the driving factors why people consider attending conferences is to meet other great minds from the industry, expand knowledge horizons, grow the professional network, and form long-term alliances. The quality of all these aforementioned factors depends on the delegates who will be present at the conference.
As international technology conferences, such as InterCon, unite industry leaders from different parts of the world, it opens doors to numerous opportunities. A good way to make the most of such opportunities is to understand the kind of audience that will be attending the conference. You don’t need the names of each and every attendee but the specialization or niche to which they belong. This will offer significant insights into the type and quality of people who will be at the conference; therefore, helping you make a more informed decision.
- Where is it?
Although many people overlook it, the location is an important determinant. If you have to travel to a different country in order to attend a conference, then a lot of aspects need to be considered. Factors including, but not limited to, travel, accommodation, visa and immigration, and opportunity cost cannot be overlooked. Sometimes, the financial and convenience costs of these factors tend to exceed the overall cost of attending the conference. Therefore, if you are considering attending a conference that’s taking place in a distant geographical location, then it becomes important to understand that the value drawn equals or exceeds the cost incurred in attending it. Also, you can look for conferences within your country that have similar offerings. Another alternative is virtual conferences, but somehow this concept hasn’t evolved greatly and it lacks the element of networking to a significant extent. The aim here is not to dissuade you from attending an international conference that’s taking place at a different geographical location but to bring the often ignored factors to your attention so that you can decide what’s best for you.
- Who’s organizing this event?
Wisemen used to say that an apple doesn’t fall far from the tree. This saying not only possesses truth regarding offsprings but holds significant importance in the professional world as well. While forming business alliances, the source or parent organization is always scrutinized so why don’t you do the same for the conference as well? If not a lot of information can be found to support the authenticity of the organizers, then it should raise an alarm in your mind. On the other hand, if the organizers have been transparent in their approach, hold the experience in organizing similar conference(s), and have a good reputation in the industry, then you can surely trust their event, even if it’s the inaugural edition. So, before committing you time and money to an international technology conference, it is wise to do your research around the organizers and their reputation in the industry.
Since time immemorial, the human race has developed its abilities by learning from masters in a group setting. Right from the old-age gurukuls to the new-age tools, the teachings have grown but the medium of knowledge transmittal majorly remains the same. This has been the foundation around which learning structures have been built; one such convention that holds a lot of importance, especially for working professionals, is conferences.
The opportunities offered by conferences and the ways in which your brand can grow are limitless. If utilized well, this can be the ladder to limitless success. However, before investing your resources into a conference, it is important to ask the aforementioned questions that can empower you in making an informed decision.