These days, the competition is steep for nearly every field. Thousands of business owners are trying to get their products or services in front of busy consumers daily. For this reason, you need to think of creative strategies to promote and grow your brand.
Traditional techniques such as ads and commercials still have a place, but they can become monotonous. Read on to find out five innovative marketing strategies to engage consumers.
Conduct a Live Experience
A live event for your brand is one of the best ways to become memorable. You can put together a promotional event that is fun, interactive, and professional. When new or existing customers stop by, they’re likely to become devoted fans.
An event is an excellent opportunity for creative branding. An elegant event will make consumers associate your brand with luxury, while a laid-back event could make them feel at home. Consider working with a live experience agency to create the best event possible.
Publish an Ebook
People are reading ebooks at higher rates than ever. A quality book related to your niche can help situate you as a trustworthy thought leader. Many informational ebooks are barely 100 pages long, so the book doesn’t have to be lengthy.
Having a book available also opens you up to other marketing strategies. For example, offering a free download of a book can draw people to your website or email list.
Get on a Podcast
Podcasts are another rapidly expanding platform. People listen to podcasts for entertainment, news, sports, and more. Consider using a podcast to spread information or answer questions about your brand.
If you don’t want to start your own podcast, try to become a guest on someone else’s. Look for popular podcasts related to your service or product and see if they accept guest speakers or do shout-outs.
Use Influencers
You’ve probably heard of influencer marketing if your brand has social media accounts. An influencer can be anyone with a loyal fanbase related to your niche. Brainstorm ways to partner with these people so that you can tap into their following.
Your influencer does not have to have a million followers. In fact, a well-connected person with a smaller account will probably get you more leads than someone with a bunch of disengaged followers.
Use Video Marketing
People love to see videos on online platforms. However, you don’t just want to make a bunch of video ads.
Get creative with your content and film it in a way that makes sense for the platform. For instance, if your video is for TikTok, film it vertically and take advantage of the platform’s editing tools.
Thinking Of Creative Strategies
Are you having trouble deciding how to brand your business? Try to make a list of your favorite brands and your competitors and see what they’ve done. Take note of what did and didn’t work.
You can also change your perspective. As a consumer, what would you like to see from a brand? What would make you trust them?
Marketing your brand is crucial to getting new, devoted customers. When it comes to creative strategies, the sky is truly the limit.
To learn more about branding, check out the rest of our business category.
