People often talk about online marketing for businesses, and though there are tons of ways to promote your brand on the internet, most companies have yet to consider effective offline marketing tools. A popular one is branded bags.
Branded or Promotional bags are often an overlooked marketing strategy. There are numerous traits that make custom printed bags a great promotional tool, including their environmental friendliness and ability to share the word around about your brand.
Giving away bags that have your brand’s image on them to customers gives your company free advertising. Making your branded bags more functional and useable ensures that your customers become walking advertisements.
Here are a few benefits and reasons why you should consider using custom bags for your company.
Improves Company’s Image
Undoubtedly, consumers are much more likely to support and purchase from businesses that follow ethical practices and care about their impact on the environment. Even people who don’t recycle can acknowledge that the company has considered its carbon footprint.
Custom branded bag manufacturers use eco-friendly materials and operate with non-polluting methods. Printed bags can show potential customers and clients that you are working towards our planet’s well-being, which is sure to build trust in your company.
Unique, Practical, and Customizable
What sets custom messenger bags apart from other options is their extreme durability and sturdiness. They can be used for various purposes like for when you’re out shopping, just have one of these in your pocket, or for carrying heavier devices like laptops.
But besides their versatility, these bags allow companies free creative control over what they want to show their consumers. Promotional bags are a blank canvas, which means you have endless design options to choose from.
Large Variety of Options
Promotional bags are a great way to separate yourself from your competitors. The bags you provide should be different and attract people to use them. Fortunately, when it comes to branded bags, there are tons of options, including but not limited to:
- Canvas Bags
- Tote Bags
- Jute Bags
- Cotton Bags
- Drawstring Bags
But they necessarily dont even have to be typical cotton bags with long handles. For instance, if you’re a business targeting the corporate market, like a bank or insurance company, you can opt for backpacks or paper file carrying bags for your customers.
The best part about promotional messenger bags is that they won’t cost you a lot; in fact, the more bags your print out, the cheaper they get. These bags are small, effective, and most importantly, easy to transport, which can save you thousands of dollars in just shipping costs.
Advertising is often horrifyingly expensive. Social media ads and general ad campaigns can cost you a fortune, not even counting the expenses for hiring experts. Branded bags are a cheap and easy way to plaster your name onto something and pass it around. The more people buy them, the more recognition your brand gets.
Helps the Environment
Lastly, branded bags are designed to be eco-friendly, environmentally sound, and easily biodegradable, especially compared to other options. In contrast to plastic bags, they can be effortlessly reused and recycled. Most companies that use plastic bags and straws are frowned upon by today’s eco-conscious customers.
Handing away free branded bags with your products is an effective way of helping shift the people’s focus away from plastic bags since they are more durable and stylish.
But setting aside the marketing advantages, by using and promoting branded bags, you will actively be doing your part in helping the environment and reducing non-biodegradable waste.