With stronger ties to technology and fast-paced lifestyles, these generations are more likely to use delivery service
The rise of food delivery in the United States is closely linked to younger Americans. This segment of the population is more connected and aware of the advantages of delivery, especially when it comes to convenience and practicality in everyday life.
That’s according to a YouGov survey on eating habits in the U.S. The study found that around 40% of Generation Z and Millennials use food delivery apps.
By 2025, members of Generation Z will be between 16 and 29 years old, while Millennials will range from 29 to 44. With greater familiarity with technology, these generations tend to use digital delivery platforms more frequently.
Why do younger people prefer to order food through apps?
Overall, the data shows that 72% of Americans order food for delivery—whether weekly or less often. While younger generations are driving this behavior, older generations are less likely to use these services.
Generation X, born between 1965 and 1980, makes up about 21% of delivery app users. Among Baby Boomers, born between 1946 and 1964, the number drops to just 10%, revealing a clear generational divide.
Some of the reasons younger people prefer delivery include their comfort with digital tools and a fast-paced lifestyle that demands convenience and flexibility.
What are the most popular delivery apps in the U.S.?
The YouGov survey also identified the most commonly used delivery apps in the U.S., as well as the dominant generation among users of each:
- DoorDash: a well-established company in the sector, it’s heavily used by Millennials and Gen Z. With more options than many competitors, it appeals to a wide audience thanks to its accessibility. Generation X also uses the app, though to a lesser extent.
- Uber Eats: uber’s food delivery arm is also more popular with younger users and sees less engagement from older age groups.
- Grubhub: founded more than two decades ago, it has a stronger presence among Millennials and Generation X. Generation Z users are fewer in number, with even Baby Boomers using it slightly more.
- Postmates: although it has fewer users overall compared to competitors, it stands out for having more adoption among older generations than among Gen Z.
How do eating habits differ across generations?
A study by Mad Mobile explored generational food preferences and how they’ve evolved over time. Baby Boomers, for example, tend to embrace a more balanced lifestyle and value family meals.
They’re also concerned about well-being and enjoy trying new restaurants — around 62% say they like experimenting with new recipes occasionally.
Generation X aims to balance work and personal life. Plant-based and healthy foods are gaining traction—76% say they value the inclusion of plant-based proteins in their diets.
Among Millennials, a deeper connection with technology emerges. They often search for meals online, take photos of their food, and prioritize sustainability — 80% believe their quality of life improves with socially responsible eating habits.
Gen Z is even more immersed in the digital world and is also focused on physical and mental health. More than half of the recipe content they consume comes from TikTok, for example.
Fresh ingredients and ready-to-eat meal kits are especially popular, offering practical solutions for busy routines.
These insights highlight how eating habits evolve over time, influenced by technology and cultural trends.
What affects how often people order through apps?
According to recent data from Statista, the main reason Americans choose delivery is the comfort of eating at home — cited by 76% of respondents.
Additionally, 49% say they order food to avoid cooking. Overall, convenience is the key driver, whether at home, work, or school.
In response, the industry is investing in technological innovations that make delivery faster and more efficient. Artificial intelligence is also becoming more common, helping tailor services to individual customer preferences.
To meet growing demand, new delivery hubs have been set up across the U.S. In this space, ghost kitchens are gaining traction — kitchens that operate solely for delivery, without a physical storefront, allowing for greater flexibility.
How has delivery impacted the lifestyles of Millennials and Gen Z?
Delivery has become a go-to solution for managing mealtimes amid busy schedules. With long work hours and limited free time, many people prefer to order food rather than cook or dine out.
Food delivery apps continue to expand their offerings to cater to a wide range of consumer preferences. More restaurants are adding healthy and vegan-friendly options to their menus.
As a result, both traditional restaurants and ghost kitchens are focusing on delivering meals that meet expectations for both quality and speed. Consumers want their delivered meals to match the in-restaurant experience.
Looking ahead, delivery is expected to keep growing. Alongside Gen Z and Millennials, upcoming generations are likely to integrate technology even further into their daily lives, reinforcing digital tools as a key part of modern dining habits.
