Conversion rate refers to the ratio of total site visitors to visitors who perform your desired action. Online businesses measure conversions differently depending on the nature of their businesses and objectives. For instance, an online publisher may consider form submissions on a subscription page a successful conversion. On the other hand, an online retailer can measure their conversions by the number of clicks on their ‘add to cart’ buttons.
The most crucial objective for any business organization is to make profits, and profits tend to increase when you have higher conversion rates. There are many methods of improving conversion rates, but what you didn’t know is that the nature of your website plays a key role in improving conversion rates. Here are design principles that can help you achieve this objective.
1. Use the right CTA
One effective way of improving conversion rates is to experiment with various calls-to-action. For instance, if you want your site visitor to subscribe to your weekly newsletter, tell them to do so. It is recommended to work with a reliable web design company that can strategically places the right calls to action. Remember, the right CTA and its position play a key role in increasing conversion rates.
2. Used the right landing page
Generally, landing pages do three critical things. They inform your target audience about your offer, create interest in the site users, usually by explaining why your brand is different, and make it easy for the user to follow through on what you offer. For this reason, you must pay attention to the overall layout, style, functionality, and nature of the content published on your landing pages.
3. Track the right page elements
Many factors impact the success of your marketing goal, whether it be boosting sign-ups, page views, leads, revenue, or a combination of these goals. That means tracking the right page elements will give you the right measure of how your conversion optimization strategy performs. A reliable web designer can help you specify the right elements to track and make the necessary design changes whenever possible.
4. Test your strategy regularly
Your business website needs continuous management, updates, and improvement. That means you must be testing it regularly. It’s important to mention that the nature of experimentation dictates that some of the tests will succeed while others will fail. These outcomes present an opportunity for business growth. Keep in mind that the road to higher conversion rates is paved with many tests. So, this is your chance to explore different design possibilities and refine them. Find out what works best for your brand and your target audience. And the only way to find out is through rigorous testing and making the right adjustments to your business website design.