GENERAL

4 Ways You Can Quickly Increase Employee Survey Response Rates

Employee surveys are an extremely vital tool used to record and assess employee engagement and productivity levels of a company. At the most basic level, they may seem like an easy solution.

If you want to know how motivated the employees are in their jobs, you can simply ask them? 

However, regardless of their importance, conducting employee surveys isn’t as straightforward as you might think. They are usually a big pain-point for HR departments for various reasons. 

How sure are you that your employees are providing honest feedback? Maybe they’re just saying things their superiors want to hear. Secondly, since it’s not part of their job description, how do you get them to actually fill out the surveys? 

To make the process a lot easier for you, here are four tips you can consider to increase employee survey response rates at your organization. 

1. Ensure Confidentiality Throughout the Process

One reason behind your employees’ reluctance to take part in an employee survey is because they feel their feedback might be used against them by their bosses. 

For this reason, you need to ensure anonymity so that your employees can feel comfortable with the process. This will help them provide more open and candid responses. If possible, use an outside organization independent of your company to conduct the survey. 

2. Make the Survey Easily Accessible

In the olden days, employee surveys were known for being dull, long, and overall tedious. This made surveys quite the hassle for employees. 

But the modern-day employee is very tech-savvy and wants things in the most convenient way possible. Therefore, you need to embrace technology as you go about the employee survey. 

Try and make the survey online and accessible via their smartphones regardless of platform. Also, consider multi-language support if you have a global workforce. You don’t want some employees to feel like their voice isn’t important. 

3. Communicate the Importance of the Survey

Employees will be motivated to engage in an exercise when they understand how their input will benefit the company. So, you need to make sure you communicate the value of the process as you roll out the exercise. 

A letter of endorsement signed by key decision-makers such as the CEO will help emphasize the importance of the survey. 

4. Make Sure That You Act On the Feedback

Now that you’ve communicated how vital the survey is to the business, you need to follow through so that your employees know their issues and concerns have an audience with upper management. 

Failure to act means you’ll lose credibility, and the next time you try and conduct a survey, your employees may not be as willing to participate. 

Winding It Up

A company concerned about its employees understands how important employee surveys truly are in measuring employee motivation levels in a company. A simple survey can shed light on company weaknesses that management might have overlooked or didn’t know existed. 

However, with the suggestions above, you can significantly increase employee survey response rates and ultimately gain high-value insight into the working culture of your organization.