Photo by Andrew Weibert on Unsplash
Retail signs have been doing a fantastic job since the beginning of the business era. As a matter of fact, even if we are in the digital age today, many businesses still need retail signs to thrive. It’s a very effective tool to advertise your business without doing much effort, you just hang or install one outside your store and you’re good to go.
However, with all the retail sign styles that are available in the market, it is not surprising that a lot of business owners get easily overwhelmed in choosing the one that fits their businesses. You have to consider it’s size, shape, the colors that it should use, the design that it should have, the content of the sign itself, and most importantly the type of retail sign that will help you drive more traffic to your store.
Nonetheless, if you narrow down your options by thinking about how your store signage should function, it should be easier for you to pick one. If you want to know more about the different functions of various signs, below are some of the most common.
- Outdoor signs
Outdoor signages are one of the most essential types of signs in the retail industry. Why wouldn’t it be when it’s the one that convinces business owners’ target customers to pay their shop a visit? The more attractive and appropriate the sign is, the higher the chances of the store getting noticed. Whether it’s as simple as a window lettering or full-blown storefront signage, you need to pay close attention to this as it will make or break your customers’ perception about your business. Since it’s the first thing that they’ll see when they pass by your store, it will be the basis of their first impression of the product, service, and the store itself.
You need to check all of the options available. There are pylon or pole signs, post-and-panel type of signs, and monument signs which can be strategically placed on the side of the street to pique the interest of the motorists that swing by. LED signs, custom metal signage, entrance signs, lighted channel letters, and branded awnings are the ones that you can put on the top part of your storefront.
Regardless of your choices, you need to ensure that your outdoor retail signs are unique and noticeable even in a distance (without it looking off) to attract the attention of your prospects. In addition, you have to weigh all of the options presents. Just because neon lights are working on a tattoo shop doesn’t mean your grocery mart should have one too. It’s all about getting creative without it looking odd.
- Promotional signage
With the use of attractive images and compelling words, these signs serve as alerts to shoppers and strangers of an upcoming or ongoing sale, a new product or service, and an event that is going to take place soon. On top of your outdoor signages, these sale and discount sign, promotional signages, and other persuasive types of signages are additional advertising materials that will help bring more customers to your doorstep.
As you probably already know, promotional signages contribute to the increase of business sales. Research confirms that 88% of items bought out of impulse buying are basically due to the markdown in their price.
- Wayfinding signage
These signs are most common in huge buildings and stores where people who need directions go like grocery and department stores. Wayfinding signages, also known as directional or departmental signages, help your customers navigate the whole place more easily. After all, everyone wants to locate everything that they need to buy fast, and who knows, it might become one of the reasons why they’d want to come back to your store in the future. Convenience is key, put that in mind.
The wayfinding signages in your store should be readable and placed on the part where customers set their foot first. It can be at the main entrance of the building but most of the time, it should be placed in the parking lot. If you own a huge building, you would want them to easily locate all the service centers, departments, and most importantly, the checkout counters and lanes.
- ADA signage
Under the ADA or Americans with Disabilities Act, ADA signages are required in business establishments. They provide easier access to the entrances and exits, the parking lot, fitting rooms, cashier stations, restrooms, and even the elevators.
By using ADA signages, you are not only letting your customers know that you are compliant with the law, but you also make them feel comfortable while they do their businesses in your building. Making it easy for your customers to find the crucial areas of the building like the ones mentioned above makes the shopping experience of not only disabled persons but any customer in general more enjoyable. Of course, when they feel at ease and comfortable, you can be assured that your store will be their go-to place when they shop for their needs.