4 Tricks for Creating a Big Online Presence for Your Small Business

It’s no secret that many small businesses struggle with competing against more developed companies in the crowded market. The market has become so saturated that it’s very difficult to actually stand out.

Fortunately for SMBs, digital marketing can pave the way to the top regardless of how fierce their competition may be. All that it’s required is a bit of innovative thinking and creativity. Therefore, everything begins with an online presence.

Visibility, awareness and exposure in the online world are of vital importance for small businesses. You simply can’t succeed if no one knows about you, your business or your products and services. With that in mind, here are a few pro tips on creating a big online presence for your small business.

Create an awesome website

Websites are the essence of an online presence. Without a website, it’s as if you don’t exist in the online world at all. It’s surprising, indeed, that almost half (45%) of small businesses don’t have a website. This is just a wasted opportunity for growth and development, not to mention sales.

Your website is where all other marketing strategies will eventually lead to and it will also be your main point of sale in most cases. Therefore, if you don’t have a website, create one as soon as possible. Here are a few things you should focus on when creating a website and ensuring good presence for it:

  • Choose the right domain name and hosting provider.

  • Optimize your website for SEO (Search Engine Optimization).

  • Ensure user- and mobile-friendliness.

  • Have a simple but appealing web design.

  • Create an e-commerce store if you plan on selling products online.

  • Fill your website with relevant content.

Choose relevant channels

Online presence means pretty much what it sounds like, which is being present online. That said, for creating a big presence online, you must choose the relevant channels to build a presence on, to begin with.

For example, your website is an obvious choice but also consider creating a blog, starting an email newsletter, establishing a presence on social media platforms and so on. However, many small businesses also disregard traditional marketing.

It’s not digital, therefore, it’s not important. This is a mistake, especially since you’re trying to establish a big online presence. Traditional marketing has a way of reaching out to passive or offline consumers. This is vital because every customer counts.

By encouraging passive audiences to come online creates more opportunities, builds a greater presence and can also be a great competitive advantage. In other words, offline presence can complement your online presence with the right strategy in place, of course.

Presence on the local market is usually the main starting point for most small businesses. You’d be surprised to know how many consumers include the “Near me” keyword in their search. To be more precise, over a third of mobile searches on Google are related to a location. Optimizing for local SEO is, therefore, essential for your online presence.

This is especially true if you operate in a particularly crowded market, such as the one in Hong Kong, for instance. In that case, you might consider getting some help from a local agency that specializes in local search or, in this example, an agency that specializes in SEO from Hong Kong. In any event, optimizing for local search is vital and here are a few things you should do:

  • Provide company info, such as address, directions, phone number, email, open hours, etc. to all the local business listings.

  • Provide the same company info to Google My Business listing as well.

  • Include a map with directions to your business.

  • Optimize for long-tail keywords that include “near me” or “near you”.

  • Include quality content.

  • Post customer reviews.

Leverage social media

Social media is the most important channel for establishing a strong online presence these days. The main reason is that the majority of consumers are present on one or more social media platforms.

Engaging your audience on these networks is essential and not just for your presence but also for building a relationship with your potential customers as well. Therefore, a strong presence on social media is the cornerstone of the rest of your online presence.

To leverage social media networks to their fullest potential, start by identifying your target audience and learning as much as you can about them. Furthermore, decide which networks you want to build a presence on. You don’t have to engage with every social media network equally – and you’re probably safe ignoring some of them.

That would be just a waste of both time and resources. Instead, choose platforms that are the most relevant to your business. However, each social platform requires a unique approach regardless of the fact that you’re engaging the same audience.

Creating a big online presence for your small business isn’t that complicated, but it is demanding. Without a clear strategy in place, your small business will have difficult times standing out in the market that’s crowded and highly competitive.