Although email is one of the oldest technologies on the internet, that hasn’t stopped it from being one of the best ways to contact people. Almost everyone has an email address today who uses the internet. And many of them check it daily.
That’s why so many marketers utilize email to promote their companies. Reports show it’s still the top marketing channel for 78.3% of marketers.
But you won’t see success if you don’t know what the common mistakes are with targeted email marketing. Keep reading to learn what to avoid doing when email marketing.
1. Using the Wrong Email Marketing Subject Line
Your subject line is the first introduction a reader has to your email. With how much email the average person gets, they tend to ignore many of them if they don’t look important or relevant to them. If you’re sending targeted emails, you shouldn’t have this problem.
Use your subject line to inform the reader about what they will get. Let them know how your content is relevant to them and why they should open your emails.
2. Never A/B Testing Your Emails
It’s tempting to stick with what you think works when sending marketing materials. You have reasonable results, so you stick to what worked in the past.
But you’re missing potential growth by doing this. If you aren’t constantly testing, you don’t know what changes will result in better conversion. Constantly test your email subject lines, message content, and email design with A/B testing and email marketing analytics to see which tactics lead to the best results.
3. Sending to Uninterested Readers
As time goes on, you’ll probably develop a large email list. The problem is that many people on your list were never interested in buying from your company or aren’t interested anymore.
Take time to prune your list of people who never open your emails. You can also vet the information people give when signing up to make sure they are real people. You can use this email verification tool to vet your email information and remove fake addresses.
4. Failing to Segment Your Email Marketing List
As your list grows, you’ll probably acquire a diverse group of people subscribed to your emails. While this is great if you want a large reach, this also means that every person on your list won’t have an interest in everything you provide.
If you want to reduce your opt-out rate, it pays to only send relevant information to the people on your list. You do this with segmentation.
Gather data points about what people on your list engage with. Tag those people interested in that type of content and use your email list software features to send targeted emails to your segmented customers.
Do Things Right With Targeted Email Marketing
Email marketing has stood the test of time as one of the most effective marketing tools available for businesses. You’ll normally never have a problem delivering emails to someone’s inbox, so all you need is effective emails to boost your company’s credibility and make more sales.
But you won’t be able to do that if you make targeted email marketing mistakes. Be sure to remember the common mistakes above to get the most out of your email marketing efforts.
Are you interested in more of the latest marketing tips that will help your business grow? Check out the other marketing topics on the blog to learn more.
