4 marketing automation techniques to help you convert leads into customers

Marketing automation is about connecting the dots. It’s about getting all your marketing efforts working together to send the same message at the right time to the right audience. And to do that, you need to integrate your other marketing channels with your email campaign to make sure you’re giving prospects everything they need to choose your business over the competition. Converting leads into customers can be challenging. This is especially true for small to mid-sized businesses that don’t have the resources to hire a CRM team or implement complex marketing automation techniques. Despite this, there are significant changes that Skailed can make that will result in meaningfully increased conversions.

The fact of the matter is that technology can move fast, and you might build something great but fail to execute it correctly. Here are 4 marketing automation techniques to help you convert leads into customers:

  1. Lead scoring

Lead scoring is one of the most powerful tools for email marketing, and it can even help you generate more leads. Lead scoring helps you know who your qualified leads are. So you can funnel them into the right sales conversion sequence. What if I told you that lead scoring could actually increase your conversions? After all, the goal of each marketing campaign is not just to get your leads to opt-in – but rather to build a sustainable business with those leads.

  • Tagging

The beauty of naming your images and labeling them is that you can bring them back to life by creating a tagging strategy. Tagging is basically a way of segmenting your leads according to their responses to an email sequence. Tags allow you to easily find the contacts that opened your email, gave you their contact information, or made a purchase. When I was first introduced to “Tagging”, it blew my mind. It’s an extremely effective way of segmenting your leads, which is crucial to understand if you want to ask more of your contacts.

  • SMS texting

 When was the last time you sent a letter in the mail to anyone? Chances are it’s pretty rare. Normal, everyday communication is all digital now. We have email, social media, and instant message tools–as well as text messaging on our phones. Texting is quickly becoming one of the most preferred methods of communicating.  Text messaging can be used for more than just saying hi to friends or family members. Businesses are finding all kinds of clever uses for this technology.  The easiest way to gain new customers is by using text messaging services.

  • Split testing

Good sales letter writing is the practice of capturing the attention of the reader while convincing them to take action. There are many approaches that have been used, but one of the most validated methods of achieving this elusive goal is split testing, or A/B split testing, which divides a portion of your audience into two groups. One group is shown version “A” while the other is shown version “B”. The landing pages are nearly identical but have different messaging in an attempt to inspire action in one group of readers versus the other.