4 Great Business Marketing Strategies to Keep Customers Coming

You have so much on your plate that you barely have time to think about your marketing strategies. Make no mistake, though, the right strategy can help you maintain a steady stream of new customers!

So where should you start? We have a few tips!

Keeping a steady supply of new customers can be tough, but these business marketing strategies can help you continue to bring in new clients! Keep reading to find out what changes you’ll want to make to your marketing.

1. Reassess Your Goals

Your small business is constantly evolving and growing. So it stands to reason that your marketing goals will change, too.

At least once per quarter, gather your marketing team and assess your business plan.

Is your performance matching up to your goals? Are there areas you can improve on? Most importantly, where is your business in the present and how can you use that position to get to where you want to be in the future?

2. Refresh Your Curb Appeal

It’s easy to spend so much time focusing on your products or service that you forget to refresh your signage. But make no mistake, a sign can make or break a local business, rendering them invisible or a local landmark.

Check out this blog on Channel Letter Storefront Signs. It’s a great place to start if you’re wondering how different signage can affect consumers’ perceptions of your business.

Likewise, keep up the exterior of your building. Refresh your storefront often and keep things tidy.

3. Keep Your Social Media Active

93% of small businesses say they struggle with social media. But make no mistake, social media can play a huge factor in your company’s success.

Today’s customer wants to interact with businesses online, whether it’s asking a question, liking a post, or participating in a contest.

Whenever possible, respond to comments and have some fun with your customers. These interactions are a great way to build loyalty.

Be sure to add some content from your business website, as well. Linking between your social profiles and your website is a simple way to improve your search engine optimization and drive traffic to your site.

4. Earn Your Reputation

Did you know that most customers these days conduct online research before checking out a business? What’s more, the first thing your clientele will check is your online reputation.

Research shows that 84% of people trust an online review as much as a friend’s personal recommendation. So make no mistake, what they see about your company matters.

A good rule of thumb is to address the two extremes of reviews — the five-star reviews and the one-star reviews.

Don’t get caught up by negative reviews, either. Often, you can address the customer’s problem offline and keep your client.

People want to see that you’re aware your business isn’t bulletproof and that you’re willing to listen to feedback.

Business Marketing Strategies to Keep Your Company Fresh

Today’s business marketing strategies are all about online visibility and earning the trust of your customers. Make sure to put these tips to good use and don’t forget to revisit your marketing strategy every few months.

For more tips on growing your business, make sure to check out the rest of our business blog content!