4 Benefits of Having a TikTok Business Account

Using a TikTok business account is a valuable opportunity that you can’t afford to miss out on. Many businesses underestimate the reach of social media platforms like TikTok business. They don’t take advantage of the benefits these platforms have to offer and ultimately end up doing their company a disservice. 

In this article, we discuss the top benefits of using TikTok for business. We’ll review how to use TikTok for business and the demographics that use the platform the most. Continue reading to see what you’re missing out on.

1. Access to Millions of Global Users

As one of the fastest-growing social media platforms, TikTok is projected to be among the top social media platforms of 2021 with 689 million users. This makes TikTok for business a lucrative option. It’s not only popular in the U.S., but it’s also the 7th most popular social media platform in the world. 

By creating a TikTok business account, you can improve your marketing reach. It doesn’t matter if it’s for a TikTok small business account or one for a well-established company, access to that many users will make an impact. 

2. Targets Your Audience

One of the benefits of using TikTok business is that you get to target a specific audience. 48% of TikTok users are between the ages of 18 and 29 years old. So, whether you’re business is already targeted at this demographic or you’re looking to branch out, TikTok is a great option. 

Also, working with influencers is a great way to target this audience as part of a TikTok business account. Users respond well to something promoted by an influencer as compared to a traditional ad. However, the TikTok business ad options are also useful. 

3. Provides Advertising Options

Part of knowing how to use TikTok for business marketing is understanding the various advertising options available to you. The most popular are TopView ads, In-Feed ads, and Brand Takeover ads. These allow the user to like, comment, and share and last up to 60 seconds.

TopView ads appear as the first video when they open their TikTok app. Brand Takeover ads occur when they switch to their ForYou page. In-Feed ads occur as the user scrolls through their TikTok feed.

Video marketing is becoming increasingly popular, especially with the younger demographic. In general, social media posts with videos receive more interaction than posts without videos. It’s too valuable of a marketing opportunity to ignore.  

4. You Won’t Miss Out

There’s a high opportunity cost of not using TikTok for business. You miss out on the opportunity to reach millions of viewers in a way that’s becoming increasingly popular with a younger demographic.

In fact, TikTok has seen the greatest increase in monthly active users since 2019 at 38% (500 million to 689 million). By not using this marketing strategy and the potential for growth it provides, you’re actually hurting your business. 

Set Up Your TikTok Business Account Today

The cost of not starting a TikTok business account is too high because of these benefits. The access to millions of users alone is great for marketing purposes. However, the ability to access these users on such a mainstream platform is even more important. 

While well-established brands will benefit, this opportunity is especially lucrative for a TikTok small business account. Don’t miss out and start the sign-up process.

For more great business tips and recommendations, head to our business section.