It’s just a box to encase your products, right? Well, not anymore.
Today, packaging boxes are more than just a means to get the products to your customers. Sure, a box should be functional so your items can arrive in optimal condition, but now it must offer more than just holding your product.
It has become an integral part of the marketing mix as it offers irrefutable value. Packaging builds the perception of a brand, and persuade people to recommend your products to friends. Take advantage of this opportunity because making a favorable first impression with custom gift boxes can go a long way.
Let’s dive in to see how it works.
Make a Favourable Impression
The e-commerce sector has seen unprecedented growth in recent years as more and more people like to shop online. The following statistics may pique your interest:
- 96 percent of the people in the US with an internet connection have shopped online.
- Worldwide retail e-commerce sales are likely to hit $4.5 trillion mark by 2021.
- 56 percent GenXers and 67 percent of millennials favor online shopping over in-store.
This means traditional businesses still have the opportunity to embrace the e-commerce revolution. But, as companies are investing more in their packages, shoppers’ expectations have also significantly soared. Why? No one wants to receive their order in a shoddy-looking box.
Unboxing a product has now become an essential part of the purchase process. First-time buyers will love your brand if it manages to excite them with an enticing packaging solution. To stand above the rest, your business has to go the extra mile and embrace a stylish packaging solution like custom gift boxes that elevate your brand’s perception.
What Goes into Custom Gift Boxes?
Not only your custom printed gift boxes need to have a unique design, but they must also portray who you are as a brand. It requires you to put in some serious effort to carve your packaging boxes. Mind you, this box will allow you to shine above the rest by leaving a memorable first impression.
To do so, you need to incorporate your brand logo, colors, slogans, and web address. It will allow your packaging to stand out. And when your ideal customer lay their eyes on it they will instantly know what it packs and where it came from.
Besides adding the above-mentioned elements, you need to ensure that your custom made gift boxes shouldn’t boast a second-grade design. Your packaging partner must be the one that can promise you quality printing and packaging such as The Legacy Printing. But avoid going overboard when it comes to enhancing your packaging with different colors and fonts. Unless you believe that the visual mayhem best represents your brand.
However, if you feel that design isn’t your forte, then sign the contract with a packaging company that offers free design services apart from manufacturing and printing killer custom gift boxes.
Exceptional Marketing Benefits
Due to the cut throat competition, no business wants to miss the opportunity to promote their brand and product. Particularly the ones that doesn’t require much effort. The packaging is one such thing that can make your brand easily recognizable.
An attractive packaging will immediately grab customers’ attention when they are searching for their favourite products online or in-store. A branded packaging can even catch the eye of a casual observer who sees the box in the delivery person’s hands. If you are lucky, your packaging will work wonders for your business by generating interest among observes.
All in all, custom gift boxes can prove a valuable asset for any business.