There are around one million retail stores and establishments in the United States.
The world of retail is constantly evolving and the art of visual merchandising plays a key role in attracting consumers. Having skillfully arranged retail display shelves can help increase your sales and create a more appealing shopping environment for customers.
Many owners and managers find it difficult to bring their creative retail display ideas to life. You don’t have to continue to struggle anymore.
This guide lists three tips that’ll help you create the best retail display shelves.
1. Make Them Photogenic
Your consumers love their mobile devices and posting on social media. Creating a retail display shelf that looks good in photos and in person can help you boost your sales.
If your display is aesthetically pleasing or visually appealing, your customers will take photos and post them on their pages. It engages your consumers, and it’s free marketing.
Be sure to spend some time creating a display that makes people want to take a picture of it or with it.
2. Create an Immersive Experience
Immersive retail displays allow your brand to stand out in a crowded marketplace. It helps establish a distinct identity that resonates with customers, encouraging them to remember and return to the store.
You’ll want the retail displays to reflect your brand’s identity and mission. For example, if your company sells clean, organic, and safe skincare products, your store’s display should embody that. The shelves shouldn’t be overcrowded and the display should be clean and sleek.
If you sell outdoor clothes and equipment, you’ll need to make your customers feel as if they’re outside. This may include using earthy colors or hanging some plants on your display. You’ll want them to feel like they’re going on an outdoor adventure when they walk into your store.
3. Tell a Story With Retail Display Shelves
Using your displays to tell a story can also help you attract consumers and drive sales. Your retail display shelves can serve as a canvas for sharing a compelling narrative that resonates with customers.
Consider creating themed displays that transport customers into different scenarios or lifestyles that your products cater to. For example, if you’re selling bath suits or summer clothes, your display should represent a summer vacation or beach day.
Don’t underestimate the power of lighting when you’re trying to tell or sell a story. There are many fixture manufacturers that can help you with retail display shelves and lighting.
Beyond Ordinary Shelves
Understanding how to use retail display shelves to engage customers and drive up sales is vital to your business. The tips above will help you create a visually appealing display, but it’s important to remember, it’s not a static endeavor.
You must continuously change your retail displays, adapt, and experiment with new ideas. We know that doing that can be very challenging, so take your time putting your displays together.
For more business and marketing tips and tricks, keep browsing our blog.
