Did you know only 49 percent of businesses invest in search engine optimization?
If you’re one of these businesses, thumbs up! In a world that’s increasingly getting digital, SEO is one of the most effective digital marketing methods you can embrace. It will place your business website on top of search engine results, ensuring your business is easily visible to millions of potential customers.
But then, something isn’t right. Even after developing and implementing an SEO strategy, your business isn’t quite where you want it to be. Sales are slow.
Well, SEO isn’t a magic stick. It can fail, especially if you don’t design an effective strategy. Continue reading for telltale signs your strategy is failing.
1. Your Website Isn’t Ranked/Is Ranked Lowly
The primary goal of investing in SEO is to get your website to rank on the first page of search engine results – Google search results, to be precise.
As such, it’s easy to know your SEO methods are failing if your website isn’t hitting those top spots. Just do a simple keyword search on Google and see if your website shows up. If there’s nothing on page 1, go to pages 2, 3, and so forth.
You should be able to find it somewhere if you’ve properly optimized it for search. Anything other than a spot-on page 1 is unacceptable though, and it means your strategy is failing. Keep in mind that search engine users almost always never bother to go beyond page 1 of search engine results.
A page 2 (or beyond) ranking means you’re doing some things right. It could be a matter of time before you break into page 1, but it could also mean you need to change strategy.
If the website isn’t ranked at all, it’s not a matter of waiting for miracles to happen. You need to switch the strategy.
2. Your Website Traffic Is Falling
Every time you visit your website’s analytics page, you want to see the traffic graph trending upwards or at least keeping steady. This is a sign your SEO strategy is doing its job.
But what if you realize that your website traffic is falling? A small decline isn’t worrisome, but if the decline becomes sustained, something is up with your strategy.
Sometimes the decline in traffic won’t be gradual. It will be an overnight drop – like a stone. This certainly means the SEO strategy you had was working, but it no longer isn’t.
Drastic dips in traffic are often a result of search engine algorithm changes. The rules have changed and you have to change your strategy as well. This service can help you recover from such changes quickly.
3. High Bounce Rate
A proper SEO strategy doesn’t just get visitors to your site. It also makes them stick around and explore other website pages.
So, if you’re looking at the metrics and seeing that the bounce rate is higher than 40-50%, something isn’t working. Give your SEO strategy a second look and make adjustments.
A Failing SEO Strategy Will Fail Your Business
It’s simple. If your SEO strategy is failing, your business will follow suit sooner or later. With this guide, you now know how to detect a failing SEO strategy and make the right changes before it’s too late.
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