Neon lights have been around for a century, but their popularity isn’t fading. While LED lighting is a growing option, neon lights are still popular for their distinct glow and visual vibrancy. They still have an incredible power to catch the attention of human eyes and draw people into businesses. Their visibility is the primary benefit of having one outside your establishment, but you should also know they’re great financial investments and highly versatile signage options. Consider using one or more to build a brand that rewards your business with patrons. Here are 3 of the many reasons why neon signage is popular today.
1. Visibility
Throughout their history, neon signs have been synonymous with high visibility. Luminous colors demand attention because human eyes are instinctively drawn to light in many shades. The functionality is more pronounced at night when exterior signs feature neon elements easily identifiable from a distance and on short notice. Anyone driving down a road or walking along a street has to focus on what they’re doing and will only have a split second to see and read a sign. Neon signs are also great for letting people know your business is open when they pass by your location.
2. An Efficient Investment
Visibility might be the biggest benefit of neon signs, but the return you get on your investment is a close second. A neon sign that is properly constructed, installed, and cared for can last over a decade or perhaps longer. Most neon bulbs require minimal upkeep when traditional signs might start showing signs of physical degradation within six months. Neon signs last a long time, so you get maximum value for the money you spend on them. They don’t cost much to keep up, either. Maintenance requirements are low, but so is the power consumption. Your next neon sign might use only half the electricity that another kind of sign might. That saves your business money and aligns well with the eco-conscious values of many modern consumers and employees.
3. Versatility
When you start exploring your neon sign fabrication and installation options, you’re going to quickly see just how much potential they have in terms of colors, sizes, and shapes. Whatever your needs or design ideas are, you can create neon signage that fits your circumstances and budget. You can also use them indoors and outside. They can direct traffic in your store, highlight window displays, or announce your store’s location and open status. These signs are used in multiple industries for many different applications.
Too Many Possibilities to Ignore
Neon signs have demonstrated enduring popularity for decades, and they’ve helped countless businesses announce their presence and generate sales. These glowing advertisements are visible at night and help establishments open after dark, but they’re still colorful and vibrant during the day. Signs using neon elements stay cool to the physical touch, so they’re safe to install where employees or customers might touch them. They’re also incredibly efficient with their energy use, and you can customize them to fit your business brand and visual aesthetic.
