You’re proud of your restaurant, with delicious food, a welcoming atmosphere, and friendly staff.
But even though you feel like you’re doing everything right, sales are low.
Customers come in, but they’re not spending much. And your profits are decreasing quickly.
If you’re wondering how to increase restaurant sales, you’re not alone— this is a common worry of restaurant owners.
Read on to learn our top three tips to increase sales, along with how to implement each tip.
1. How to Increase Restaurant Sales? Upsell
An easy way to increase restaurant sales is to train your waitstaff to upsell. This is a marketing technique that persuades guests to purchase a high-value product over another, or encouraging them to order more.
It increases sales to hour restaurants, but it also improves the guest experience, as they’ll be enjoying the premium offerings of your restaurant.
There are many examples of this, but they can be as simple as asking the customer if they’d like another beer when there’s is running low. Or, asking if they would like a premium spirit in their cocktail, or if they’d like to add shrimp to their pasta dish.
2. Create a Social Media Presence
The advantages of having a social media presence for local businesses are almost endless— improve brand recognition, interact with your customers, and drive traffic to your website (which should be mobile optimized, by the way!).
All of these apply to restaurants as well. Build a following on social media by posting regularly, sharing photos and videos of your food and staff, and allowing customer reviews.
Facebook ads are also a good way to specifically target customers in your area and demographic. Social media is one of the best ways to increase sales in a restaurant, especially if you offer a special discount or offer for your online followers, to thank them for their support.
Social media is also a good way to show customers how your restaurant is set apart from the competition. For example, if you’ve recently made your restaurant more disability friendly, share this great news with your followers!
Read on here to learn how to improve disability access in your restaurant.
3. Offer a Loyalty Program
Customers love dining out, but it’s often a small luxury for those on a small budget. Reward guests for their continued patronage by setting up a loyalty program.
This can be a free menu item after a certain financial spend or a large discount after a set number of visits. Create a loyalty card that customers can keep in their wallets, a constant reminder of your business.
Loyalty programs are one of the best strategies to increase sales in restaurants, as everyone enjoys the fun of cashing in on their reward! It’s hard to resist a freebie and customers will appreciate your generosity.
Improve Your Restaurant Today
Now that you have some ideas of how to increase restaurant sales, implement these tips into your business and see your income soar!
Running a restaurant can be tough, but with solid techniques to increase sales your restaurant can grow to new heights.
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