Nothing says “I’m a professional” like quality business cards. In fact, you’d be surprised at the number of business owners I’ve talked to who didn’t have a business card (or a professional-looking one, at that) for their company.
#1 Give them a reason to keep your card
When you hand someone your business card, you are offering them a glimpse of who you are and what you do. If it’s not memorable, or if it doesn’t reflect the quality of your brand, it can be an opportunity lost for both parties.
There are many ways to make your business card stand out from the crowd. Here are some ways to make sure that your card is one that people keep:
Keep it simple. The simpler the design, the better. A logo and name is usually sufficient; anything more might confuse potential clients.
Make it easy to read. Make sure your logo stands out and that there’s plenty of space between lines so that people can read everything without having to squint too much or hold their cards a specific way in order to see what’s written down on them.
Choose good paper stock for your cards. A good quality paper stock will make all the difference in how professional your card looks and feels in someone’s hands — especially if they’re holding one of yours against other business cards they’ve received lately!
Make sure they look great when they’re standing up on their own too! If someone can’t put their finger on why they like certain cards better than others,
#2 Choose appropriate size and papers for your business card
If you’re looking to print Australia’s best business cards, there are several things to consider before you make your final decision. The most important factors are the size of your card and the type of paper used.
Size
The size of a business card is very important because it shows off your brand identity. If you’re a small business, then a standard A6-sized card will work best for you. For larger businesses, a larger format may be more suitable.
Paper
The paper that you choose for printing your business cards can have an impact on how durable they are as well as how much they cost to print. Most people opt for an uncoated card stock because it’s cheaper to produce while still being high quality enough to last for years without any issues. However, if you’re looking for something more premium, then an uncoated stock paper might not be right for you. Instead, consider using one of these options:
-Uncoated Silk (This is one of our most popular papers and comes in both white and ivory.)
-Matte Photo Paper (This paper is perfect for those who want their photos to pop off the page.)
#3 Avoid visual clutter
Business cards are an important part of your marketing strategy. They’re the first point of contact for potential clients, and they provide a way for your company to stand out from the crowd.
The problem is that many business cards are cluttered and hard to read. They don’t stand out from the crowd, they blend in with it. And while that might be OK if you’re a local plumber or electrician, it’s not going to help you get noticed when you’re trying to sell your business on a national scale.
So, what do you do? How do you make sure that your business card looks great? Here are some tips:
1. Make sure your design isn’t too busy
2. Use plenty of white space
3. Keep it simple
Final thoughts on business cards
There’s no doubt that interacting with people face-to-face is the most effective way to establish a relationship, but business cards are still useful for putting your work into the hands of others. If you’re not using them, you’re missing out on a powerful marketing tool.
