TECHNOLOGY

3 Key Comparisons Between Shopify and WordPress

Every business geared to launch its online business has somehow stuck with the most dreaded question: Shopify Vs.WordPress ? There are various e-commerce platforms in the market, but both these platforms continue to capture many customers.

If you are an existing WordPress user, the chances are you likely stick to the WordPress E-commerce platform, for which you’ll have to download WooCommerce, as a part of your existing plan.

On the off chance, if you don’t have an existing website, you can create a separate e-commerce account with Shopify. Since the platform has multiple features and customization options for users, it feels like you always existed here.

But how does that help both the platforms to outperform each other? Let’s dive deep inside to understand more about these platforms and arrive at a conclusion.

WordPress Vs.Shopify

1.User Interface and Ease of Use

The basic layout of both WordPress and Shopify are quite similar, with the menu positioned in the left of the screen to add content or for more settings. However, Shopify offers a more enhanced experience with a “clean” and “contemporary” look.

Shopify is dedicated to an online store; thus, it offers a more intuitive interface. You can manage products, collections on the platform. But with WordPress, the user experience gets muddled with the use of third-party plugins.

2.E-commerce functionality

This remains a primary concern for a lot of users. It isn’t easy to put forth which of these has a better e-commerce functionality but as said, WordPress doesn’t have a dedicated e-commerce tool. It uses third-party integrations.

On the other hand, Shopify is extensively designed for online stores and has everything to support and manage within the platform.

Shopify is a better e-commerce solution than WordPress because with the greater choice of features and technical assistance available.

3.E-commerce SEO

When it comes to SEO, WordPress is definitely a winner because it allows you to install “Yoast,” which is considered to be the best SEO tool. It helps you meet the parameters to index on search engines and enhance your page’s quality and posts.

Additionally, it helps you create sitemaps and set canonical URLs, making it the best SEO companion. But does that account for the disadvantage of Shopify? No, Shopify also has the best SEO features, the only constraint is that you might not get clear URLs similar to what you get on WordPress.