3 Innovative Ways to Use Social Media to Make Money from Real Estate

The real estate market is busy as ever in 2021, and this is projected to continue into 2022 as well. And anyone who knows a thing or two about investments and marketing can cash in on this market in a big way.

For example, you’ve probably noticed that social media has grown exponentially just in the last few years. And when you look at the evolution of social media over the last decade, it’s grown by extraordinary leaps and bounds. This is why social media marketing is so prevalent today. You can get social media tips by too.

Just about everyone living in the United States has at least one social platform. In fact, studies have shown that over 72 percent of Americans have at least one social media account. And that’s a huge pool of potential customers you can tap into. So, how is it done?

If you’re looking for a few innovative ways to incorporate social media into your real estate marketing plan, the following will get you started. 


When it comes to social media, Facebook has been among the leading entities for more than a decade. And even though Facebook has been met with some scrutiny lately over its targeting practices and business ethics in 2021, it still remains a top choice for real estate professionals.

If you’re going to engage in any type of aggressive marketing strategy and need help with social media to do so, Facebook’s user demographics largely reflect the target customer base for real estate home buyers including age and income range. 

Just for example, Facebook’s business account pages allow any user to publish listings, synchronize related updates, schedule appointments, and to curate content and reviews all in one central location. And this makes Facebook an innovative giant for marketing to new demographics and for performing digital engagement with new clientele. 


Instagram is often frequented by a younger crowd. That is, while a large number of Boomers, Gen-X, and Millennials are on Facebook, a larger number of Millennials and Gen-Z are also on Instagram. 

As such, Instagram is an innovative tool that can be used to engage with younger demographics and generate interest in the real estate market even before youngsters that comprise Gen-Z are ready to buy a home.

Additionally, Instagram is all about quality imagery. And if you’re able to generate great images and engaging posts about your property listings, the tools Instagram offers are perfect for delivering a powerful and effective content campaign to your viewers. 

Further, Instagram stories are also a great way for real estate professionals to talk about upcoming events, open houses, showings, or for alerting your followers about new listings in prime neighborhoods. 


Believe it or not, when it comes to using technology in the professional real estate world, LinkedIn is great at networking with other realtors. 

LinkedIn really isn’t looked at as the “go-to” platform for engaging with a prospective client base. But when it comes to sharing connections, showcasing your professional credentials, and building professional relationships, LinkedIn can’t be beat.

With LinkedIn, you can build your online presence and have more than your personal website or realtor page as your defining contact point. And by diversifying your online presence, you’ll notice that you’ll be able to network across a broader area and build a professional contact list, which is essential in the real estate space. 

While you probably won’t be spending a great deal of time on LinkedIn, using this platform as a means to network with other professionals is worth the time you’ll spend building your resume and adding the finishing touches to your profile. 

And don’t forget to take advantage of LinkedIn Publisher, a great tool for writing about real estate and other industry-related topics. 

When it comes to social media tools, following a traditional template for marketing might allow you to reach your marketing goals. But if you’re going to generate real interest, you have to think outside the box and use your own creative methods to get the views that you’ll need to be successful.


TBN Editor

Time Business News Editor Team