3 Easy Ways to Conduct Online Survey Research

Did you know that the average company spends 7.5% of its revenue on marketing? If your business is gonna be devoting such a sizable expense to marketing, then you want to make sure that it’s effective. This means knowing your audience. An online survey is a great way to gain valuable information on your potential clientele.

But which type is right for your business or organization? To help you decide, we’ve organized three popular ways they’re carried out. That way you know for sure which method works best for you.

Three Simple Ways to Carry Out an Online Survey

Often when people think of online surveys, they picture a brief questionnaire. While does fall under the category of an online survey, it’s by no means the only type. Here are three different types of online surveys that might work for your needs.

1. Online Interviews With Your Subjects

Online interviews are the most direct ways to survey your customers or subjects. Write down a series of questions to ask your interviewee. Then, have a conversation with them. Make sure to film it, as long as that’s okay with the interviewee.

Online interviews allow offering a more personalized approach that picks up on nonverbal cues. It also allows you to control the flow of the conversation, which makes it a more flexible research method. The only problem is that it offers a small sample size.

2. Zoom Focus Groups

Zoom meetings, or similar video chat technology, work great for focus groups. This survey method gathers six to ten customers/subjects that represent different subsets of your sample audience. A moderator will then engage them in an open discussion. This method comes with a lot of the same benefits as an interview, but with more people.

Unfortunately, sometimes focus group members might be too self-conscious to speak up. To account, we recommend that you create your own quiz to give to them before the focus group begins. That way, you know how they feel before and after.

3. Mass Surveys

Mass online surveys contain closed questions that you distribute via the internet (emails, advertisements, discount incentives). This is typically the most affordable type of survey research, and it also allows you to reach a huge segment of the population.

Unfortunately, it’s also easy for these surveys to be biased — both in terms of the questions and the response. This is especially true if you’re offering an incentive to your subjects for taking it.

Want More Content? Keep Exploring

We hope this article helped you learn some of the different ways you can conduct an online survey. No matter what method you choose, the important thing is that you put the data learned to good use.

So, once you conduct the survey make sure to analyze it carefully for insights into your customer’s minds. Did you enjoy this article? If the answer is yes, then you’re in the right place. Keep on reading to find more topics you’re sure to love.