How to increase ecommerce sales is one of the most important puzzles to solve. It is easy to set up an online store within hours but to drive its sales above the roof is tricky!
Why do you need an ecommerce strategy to drive sales?
The competition for online retailers today is pretty tough. The more boost up sales you get, the more competition. In this market, you have to work hard to get your customers’ attention. If you’re stressing out right now, just know you’re not the only one.
It’s a tough time to be an ecommerce manager. With such a volatile market valuation & tight budget, you are indeed in search of these 15 ecommerce strategies that we are going to talk about in this blog.
Analyse website & conduct customer surveys
Execute: Thoroughly check your website data and see how long customers browse before purchasing. Conduct deep surveys for better understanding and decision making timelines.
Statistics: Understanding your sales cycle can improve marketing campaign effectiveness by 10%.
Optimise Checkout Process
Execute: Reduce lengthy steps to checkout or offer guest checkouts for faster purchases.
Statistics: A streamlined checkout can reduce cart abandonment by 20%.
Invest in Pay-per-click advertising
Brand awareness is utmost important. It’s simple, investing in PPC will drive more people to your site.
Statistics: It is estimated that ecommerce businesses drive about 46% of the total revenue by PPC campaigns & it is cost-effective with 200% return on investment.
Reach Customers Through SEO (Search engine optimization)
It’s never too late to start working on SEO. It’s a pocket-friendly and cost-effective way to target more audiences on top search engines like Google, Safari, bing, and more.
Statistics: 81% of shoppers search products & services on Google.
This results in ecommerce marketers driving 27% of organic traffic from websites.
Grow Social Media Presence & Run Targeted Ads on it
Platforms like Facebook, Instagram, & LinkedIn can build hype for your product. The best feature of using social media Marketing is it directly communicates with your customers. They assess customer appetite for your product & help you understand how consumers perceive your brand.
Statistics: Stats show that 27% of customers go to social media to discover new products. Around 77% of customers prefer shopping with brands they follow on social media.
Work on Your Email Marketing Strategy
Email marketing is a must-have for any successful marketing strategy. Ecommerce platforms should go beyond into thinking about implementing a topnotch lead generation strategy. What is successful email marketing? Targeting the right audience, connecting widely & boosting your sales.
Statistics: 89% of marketers use email as their top lead generation and customer acquisition channel.
Create a Mobile-Friendly Shopping Experience
Execute: Ensure responsive design and fast loading times. Uploading high quality content & images can also help boost your user’s experience on your website. Make your website design mobile friendly. Optimise your website’s interface accordingly for a smooth user experience.
Statistics: 73% of online sales will be made on mobile devices by 2025.
Streamline on-site navigation
First impressions are last impressions. If a user is disinterested in your website from the start then they won’t be coming back on it any sooner. You need to keep your customers engaged in a unique way. Some ways may include, maintaining consistency throughout your website, make it device responsive, categorise products accurately, and build a UX-optimised navbar.
Leverage Social Proof & Testimonials
Partner with trusted reviewers and encourage customers to leave feedback for your website. Showcase positive
customer testimonials strategically. This reassures the customers about their choices. Seeking validation is human nature, that’s why 92% of customers trust non-paid advice over paid ads.
Statistics: 91% of consumers read online reviews before making a purchase.
Implement Live Chat Support
Statistics: Live chat can increase customer satisfaction by 38%.
Execution: Offer live chat support on your website for real-time customer engagement. Consider 24/7 support for urgent inquiries or during peak hours.
Personalise the Shopping Experience
Recommend products based on browsing history for your customers. This will help them browse faster and purchase products with personalised suggestions in emails and on the homepage.
Stats: Personalised product recommendations can increase sales by 30%.
Utilise Retargeting Campaigns
Create targeted social media ad campaigns based on demographics and interests. Utilise retargeting ads to reach website visitors who abandoned their carts.
Statistics: Targeted social media ads can generate a 5x return on investment (ROI).
Checkout
About 7 out of 10 shoppers leave their shopping carts at checkout. This method is not cost effective for the retailers or ecommerce stores. Some ways to stop this from happening are: send reminders to customers. You can include pay later and buy later options during checkout. Send discounts and offers to your customers daily. These methods may help you get your customers back on the cart.
Partner with Influencers
Collab with social media influencers who resonate with your target audience and set your brand narrative high. Select macro or micro influencers who have engaging communities and can promote your products authentically. These influencers have a direct connection with their audiences which may benefit you.
Stats: Influencer marketing can deliver an ROI of up to $5.20 for every $1 spent.
Test Your Elements
The process of measuring two different variants of something to figure out what’s driving a more positive outcome. This will help you determine the best methodology to improve your overall performance.
Statistics: Roughly 23% of companies still aren’t comparing how website changes impact conversion rates. 41% of email marketers aren’t testing their performance to measure their outcomes.
Hope you found what you were looking for in this blog. We’re sure that these 15 E-commerce strategies will help you grow your revenue and create a better future for your business.
