Small business logo design doesn’t have to cost you an arm and leg, and you might be surprised to learn that there are quite a few free logo makers available online. Many of them don’t even require any special technical expertise, and after experimenting with them for a little while, you should become proficient enough to design your own unique logo to represent your company.
What Should a Logo Have?
Most people recognize a great logo the first time they see one, because it will include all those elements which make a logo memorable and instantly recognizable. Since your logo represents the public image of your brand, it also needs to include elements which identify the values important to your company, and which tend to make it stand out from the competition.
In fact, this is the first important component which should be included in any logo – a design which depicts the very essence of your brand. Your logo should immediately be able to convey an accurate impression of your company philosophy, and just what makes your company so special. Next, your logo should incorporate a distinctive style which separates it from other logos, and this might be a wordmark which is composed exclusively of text, or it might be a symbol which is instantly recognizable.
Some logos can be extremely powerful simply by conveying the company name, assuming that your business name is relatively well known. It’s a good idea to include your business name for this very reason, so that you can promote your company, and instantly connect it with the symbol or the wordmark comprising the logo.
The last major element to include in your logo should be a distinctive and appropriate color scheme, especially since it’s known that striking colors add to brand recognition by as much as 80%. Human minds are receptive to stark colors, and that means you should have some understanding of the psychology associated with colors before you choose one to represent your company.
How Can I Create a Logo for Free?
There are a number of software tools which you can use to develop your company’s logo, without having to invest any real resources. Many of the tools described below claim to be free logo makers, but are in fact bundled in with other services which you may have to pay for. Keep that in mind when you’re considering which of these tools might be ideal for developing your own company logo:
- Free Logo Design – more than 2 million business users have already developed their company logo using this tool, and one of its advantages is its ease of use and intuitive features.
- WIX Logo Maker – this tool claims that you can create the ideal logo for your company by following a simple six-step procedure.
- Tailor Brands Logo Maker – this tool has a unique approach where all you have to do is provide your company name and choose from among several design styles. Their algorithm will recommend several different styles, and once some potential logos have been created, you can choose the one you like best.
- Shopify – this is a very popular logo maker which allows users to generate logos in a matter of seconds or minutes, even if you don’t have any real skill or expertise. This logo maker has some amazing stock imagery and a huge library of options.
- Logaster – this is a free logo maker which claims you’ll be able to create your own stunning logos in just a few minutes, even if you don’t have any graphical skills. With hundreds of design algorithms at its disposal, this tool can certainly come up with a personalized design for you, and then you’ll be able to edit as needed to achieve the desired effect.
- LogoGenie – this tool is recognized as one of the best of the free logo makers available, partly because it offers some next-level design tools in its suite, as well as a literally endless catalog of logo templates. On top of all that, it has an intuitive and easy to use interface, and its design process is one of the simplest you’ll come across.
- LogoMyWay – this tool has been available ever since 2008, and it is estimated to have created more than 5 million logos. After entering your company name, you’ll see literally thousands of possible designs you can choose from. Each of these designs has been created by a design professional, and the company itself has more than 30,000 logo designers all around the globe, who supply it with creative logos which can be customized by users.
- Hipster Logo Maker – developed during the hipster movement of a few years ago, the logos which are generated from this tool are reflective of the hipster style, and might not be appropriate for every kind of company. However, if you have a younger audience, this might be the perfect tool to help you design just the right logo which would appeal to that type of audience. It doesn’t require any special skills and it’s extremely easy to use.
- Graphicsprings Business Logo Creator – this is an extremely efficient free logo maker, and one of the big appeals of this tool are the endless types of customizations which are possible. This tool offers so many features, that it’s comparable to a professional editing program which is used for images. If you like, you’d also have the option of hiring a professional graphic designer with the company to create your logo for you.
- Zillion Designs Free Logo Maker – this is a very comprehensive tool, especially when compared to other free logo-making tools which are available. There are a number of services available from this website, including design support for your logo. It has a very simple process which starts by picking a preferred design, then entering your company name, and choosing fonts and colors. If you like, you can also add your own designs and shapes to enhance the template, and to achieve your own unique design.
Work With a Professional on Your Best Logo
One of the drawbacks to using free logo makers is that they are limited to the library of templates and designs which they already have. If you’re looking for some design that is truly unique to represent your company, you may want to go the professional route and hire a digital agency which has this kind of expertise. ContactBizIQ if you’d like to work with experts in graphical design, so as to ensure that a really top-notch logo can be created to represent your company.