PR is often overlooked by most as a good SEO tool, even though it’s considered an old profession compared to SEO (which is only a few decades old). However, PR has become one of the best places to start when looking to boost your SEO
Overview
Google didn’t only become a household name because it’s a great search engine for finding home remedies and step-by-step guides; it also became the go-to place for users to get the latest information on trending topics and to see adverts that are tailored specifically for them. In other words, it’s a one-stop shop for all sorts of internet users.
When you are trying to rank on Google, it’s important to remember that you are competing with other brands for the top spot. The top spot is the position that appears when someone clicks ‘search’. Whether you are trying to promote a personal brand or an organizational brand, there are several ways to make your content more authoritative and credible.
-Doing research and citing your sources
-Writing in a clear and concise manner
-Including images, videos, or infographics to support your content
-Use well-designed and user-friendly website
A SEO and PR strategy
SEO and PR teams at B2B brands can see increased benefits by working together. PR handles deep external research and public perception while SEO focuses on internal work, optimizing the brand’s website, paid ads, etc.
Some benefits of SEO implemented with PR include:
1. easier to track goals and objectives
2. use time and resources effectively
3. greater opportunities for exposure
4. ability to target specific audiences
5. improved overall communication
A business-savvy leader knows that it’s not enough to rely solely on Google ads for brand visibility – they’ll also utilise public relations to great effect. Traditional media outlets, such as newspapers, often occupy the top spot in searches due to their credibility.
Tips on how public relations can boost your SEO ranking
Keep your content updated regularly
When you’re starting to develop content for your website or social media posts, the first step is to identify which keywords internet users are most likely to use to find you. Once you have a list of keywords, use them throughout your content to make sure it is keyword rich. Google’s Keyword Planner is a great tool to help you figure out which keywords are most relevant to the content you are developing. Just be careful not to overuse the keywords or you will be penalized by Google’s algorithm.
Make use of social media
Make sure your website has a dedicated media page where you can post all your press releases as well as any stories featuring your brand. Create a library of downloadable logos and images that journalists can use when they write articles featuring your brand. This will make it easier for them to include your brand in their stories, and also help build up a positive reputation for your company.
Developing a brand’s press release
Writing press releases should be a key part of your marketing strategy, as they are an excellent way to share newsworthy content about your brand with journalists and your online audience. Anytime your brand does something that is newsworthy, such as hiring new staff, winning awards or speaking at events, be sure to write and share a press release. Press releases are also a great way to build up your online library of content, which can be used for future marketing efforts.
Interaction with a journalist or SEO Agency
If you want to get journalists to start writing about your brand, you should always send out press releases whenever your brand does anything newsworthy, such as hiring new staff. You can also boost your credibility with local journalists by becoming an expert source on a particular topic. For example, if you’re an interior designer, you could send letters to local journalists who write about design, introducing yourself and offering your expertise on the subject. Similarly, if you’re a motor mechanic, you could become a source for journalists who cover automotive news. In both cases, it’s important to make sure that you highlight your qualifications and professional experience in your introduction. If you can afford it you may want to consider hiring an SEO Agency. Most successful agencies will advise on the best strategies however they will charge to do so but in the long run it can prove beneficial.
Get in touch with journalist on twitter
Many journalists use Twitter to find story ideas and build their audience. If you have a great story idea, tweeting it to journalists is a great way to get their attention. Here are some tips for contacting journalists on Twitter:
-Follow the journalist you want to pitch on Twitter. This will help you get an idea of what kind of stories they’re interested in.
-When you have a story idea, tweet it at the journalist with a brief description.
-If the journalist is interested, they will reply to your tweet and ask for more information.
Writing a column
By publishing a column on the opposite page of the editorial, you will get links to the newspaper site. As a result, readers will see you as an opinion leader. Google will not only take notice of you, but also reward you for your content.
Use linked in to boost
LinkedIn is a great platform to use to boost your PR efforts. Make sure your profile is as informative as possible, and remember to use keywords to ensure it ranks highly on search engines. You can also enhance your credibility by writing articles and blog posts on the site.
Make use of your offline connection
Always be aware of your offline connections, as they can be just as valuable as online ones. For instance, if you give product samples to local journalists, they might write a review of your brand. If you’re traveling for business or pleasure, remember to invite local journalists – coverage of the trip could increase your brand’s visibility.
Participate in conferences , seminars
When seeking opportunities to boost your PR coverage, consider conferences, seminars or lectures. Reputable organizations such as Rotary and other influential groups are constantly seeking speakers to present on relevant topics. By offering your services as a speaker, you can raise the profile of your organization and position yourself and your organization as thought leaders in your field.
Publish your own book
You can also increase your PR visibility by self-publishing a book. This will not only position you as an opinion leader, but could also lead to speaking engagements at venues such as libraries. Self-publishing can be a great way to get your name and work out there, so don’t miss out on this opportunity!
As a final note
If you’re looking for ways to get more backlinks to your website, try these tips. You can also get other resources that may lead potential customers directly to you. The tips above will also boost the number of visitors to your website, as well as increase brand awareness. Over and above this, internet users will learn through their search queries how your products and services can help solve their problem.
