10 TIPS FOR OPTIMIZING THE SEO OF YOUR SITE
1. ADOPTER LE RESPONSIVE DESIGN
Responsive design, or adaptive website, consists of developing a website that will adapt to the device with which the user connects. This technology responds to new uses: the increase in traffic via mobile devices (tablets, smartphones, connected watches, Smart TVs, etc.) with very different screen sizes. This change in the process of web design makes it possible to display a web page in an optimal way.
The mobile interface adapts to the size of the screen, but also to the ease of navigation (larger and more spaced links, adapted menus, etc.). Responsive web design improves the user experience (UX). Developing this type of website increases traffic via mobile devices and therefore reduces the bounce rate. Responsive design has become the standard: Internet users expect all sites to be responsive!
2. REDUCE SITE LOADING TIME
In addition to a responsive website, you need to think about the loading speed of each web page. Indeed, Internet users have too many choices on the web and do not want to wait to access information or content. In addition, they can browse through a connection with a low speed.