As the name implies, website architecture is the term given to how your pages and information are linked and structured.
It is a very important aspect of your website and overall SEO strategy that should not be overlooked or underestimated regarding the impact your website architecture can have on your rankings.
Too many internal links can lead to poor rankings and an unacceptable bounce rate. This is understood by the best link building services and a compelling reason to address this and other components that come together to improve your website’s architecture.
Here are the steps to follow on the path to that goal.
Keep it simple.
If your website is hard to navigate, it will make too many visitors leave too quickly. Focus on creating a simple navigational structure.
Easy navigation is often considered to be the biggest website feature that users want.
Stay organized as your site grows.
Another critical area to focus on is optimizing your URL structure.
Always aim to ensure that your URL structure is clean and simple. Keep it that way as the site evolves.
Keep the clicks to a minimum.
Your aim should be to make it possible for a visitor to navigate to your homepage or other important pages in only a handful of clicks.
A high percentage of people leave a website having viewed only one page. Keeping clicks to a minimum will help reduce those odds.
Group similar pages together.
Using topic clusters is a traditional way to improve your website architecture.
It is a simple concept based on using parent and child pages, and it is an organizational strategy that can boost your domain authority.
Make use of category pages.
Category pages make it easier for search engines to comprehend the layout of your site.
They help to keep your site’s architecture in excellent order and are fully scalable. That means you stay organized as your site expands.
Don’t forget one of the most essential parts of your architecture.
Sitemaps are an integral aspect of your site’s architecture. It provides search engines with the ability to read and crawl.
Always ensure that all your important pages are included on your sitemap.
A way to connect your pages internally.
You should also focus attention on creating an internal linking strategy.
Linking pages gives you the ability to add relevancy and context. It also allows search bots to navigate freely around your site.
Breadcrumbs improve your website’s architecture.
Breadcrumb is a description of a form of internal linking. They are links at the top of your page and indicate where that page sits in your site’s overall hierarchy.
Provide a site search option.
Search functionality has to be at the top of your agenda, and adding a site search facility will instantly improve the visitor experience.
It might not have such a big impact on SEO as other aspects of your architecture, but it is still well worth implementing.
An advanced on-page SEO option should be used.
Canonical tags might be an architectural task that fills you with apprehension if it challenges the boundaries of your knowledge. However, they are not that difficult to implement and serve a useful purpose.
They apply when you have multiple versions of the same page. Canonical tags simply tell search engines which pages have greater seniority and importance.
These tasks are essential to the overall fluidity and visibility of your website’s architecture.
The work you put into getting your site in good order will often be rewarded and viewed positively by Google and other search engines.