As high street footfall increased during the summer season, many retail business owners benefited from strong sales and renewed interest in their wares. Now, with autumn in full swing (and a busy Christmas season waiting in the wings), it’s time for shopkeepers to raise the bar and keep that momentum going.
Attracting new and returning customers is never easy. If you’re searching for ideas on how to keep the cash register ringing, read on! We’ve curated 10 pro tips to help you grow and maintain your store’s profile and make the most of your storefront. Ready to plan for a successful winter season? Then, let us begin!
Add a Wi-fi Hotspot
Few customers will pass up the chance to catch up with their favourite social feeds whilst in store. And, by offering free Wi-fi, you might just persuade them to spend a little more time browsing. Who knows, you might be fortunate enough to be joined by a big-time influencer who’s happy to show off their latest purchase to all their followers! Think of all the free publicity …
Repaint Your Staircase
Whatever you sell at your store, a flaking, dilapidated staircase is unlikely to leave customers with a positive impression of your business. Introducing a fresh coat of paint to your stairs and staircase is often all that’s needed to give them a new lease of life.
For a striking finish, consider adding a coat of Oil-based Gloss. Whilst this may require a little extra time and effort, we think you’ll agree that it was a worthwhile investment – and so will your customers!
Introduce a Little Mood Music
Music can move us in so many ways. If you want to strike the right tone with your prospective customers, why not invite an up-and-coming singer or DJ to perform a set at your store.
Before booking, think about what genre of music would connect with your target demographic. Choose wisely and you’re sure to pique plenty of interest from passers-by.
Change Up Your Window Display
A standout window display can go a long way when it comes to attracting footfall. Whilst creative window dressing is one of the oldest tricks in the retail playbook, it remains one of the most impactful when used to good effect! With Halloween around the corner, why not adorn your window with spooky cobwebs, creatures of the night and all things ghoulish?
And remember, if you put together an especially eye-catching window display, you may even gain some traction with social media vultures willing to share your hard work with their friends and followers, netting you some free publicity!
Roll Out the Red Carpet with Complimentary Refreshments!
With the temperatures dipping outside, why not offer your customers a warm welcome with a complimentary tea or coffee? It’s a small gesture, but can make all the difference when it comes to attracting more footfall. Remember, a happy customer is likely to spend more time – and cash in your store.
Welcome Cyclists – Add a Bike Rack
If you install a bike rack outside your store, you can welcome anyone passing by on two wheels. With their bikes safely locked up, passing cyclists will be free to browse at their leisure.
Create a Kid-Friendly Area
By adding a ‘kid-friendly corner’ to your store, you can make the place more welcoming to busy parents. With a collection of books, toys and activities to occupy your smallest customers, their parents will be happy too – and more likely to spend their hard-earned cash in your store.
… and a Dog-friendly Corner
Some customers will also be accompanied by friends of the four-legged variety. By advertising your store as ‘dog-friendly’, you can let everyone know that man’s best friend will be given the red carpet treatment in store. All it takes is a few complimentary treats and water bowls and most dogs will be in their element as their owners shop away!
Upgrade … or Upcycle Your Furniture
Nothing makes a retail premises appear dull and dated quite like worn, damaged furniture. Swapping out your tired chairs and sofas for more modern, comfortable equivalents can make all the difference when it comes to enticing new customers.
And, if you don’t have the funds available, fear not. In many cases, upcycling your furniture can be just as effective. The simple act of repainting wooden furniture can really help to turn back the clock. A new set of cushions or coverings can make your furniture complete the confirmation and make it more comfortable to boot!
Make Your Store a Viral Sensation
There are many social media platforms available that you can utilise to raise your business’ online profile. You should have active accounts on at least a few platforms. Before committing, consider which ones would be most popular among your customer base. The best platforms to join will vary, depending on the nature of your business, but bear in mind that Twitter, Facebook and Instagram are among the most popular social platforms for retail businesses.
Don’t forget to engage with your followers on a regular basis and respond to any inquiries as and when they come in.
Thank You for Reading – Best of Luck with Your Winter Sale!
We hope you enjoyed our latest article and now have plenty of ideas for how to give your retail business a new lease of life this autumn and winter. No matter what you decide on, we wish you the best of luck with your refurbishment efforts – and your next big sale!
