Trying to promote your local business? Searching for the best online and offline local marketing tips?
Marketing a local business can sometimes be an uphill battle and if you don’t know the right tactics to use you may find yourself struggling to get customers. Marketing a small local business is very different than marketing a national company, and it will take a different strategy to get results.
Luckily, we’ve got your back. Below we’ll tell you about the best online and offline marketing tips you can use to promote your local business.
1. Launch a Professional Website
Whether your business is a local or national one, having a professional website will be vital to your success. Be sure that you have a website that looks great. Take some time to make sure its design serves as a great first impression for potential customers and clients.
Also, ensure that your website includes plenty of useful information about your business including services and products, contact information, location, and anything else potential customers should know.
To boost the effectiveness of your website even further, you may want to pair it with some of these local marketing strategies as well.
2. Improve the Mobile Version of Your Site
While building a great business website is important, few business owners pay proper attention to the mobile version of their site. It’s essential to make sure that you use a responsive design so that your site will look great on computers, on tablets, and on mobile devices.
Since many local business customers will be searching for your business on the go, having a great mobile site will positively impact your business and make it more likely they’ll visit you in person as well.
3. Use Local SEO Techniques
In addition to building a professional website, it’s also critical that you use search engine optimization (SEO) techniques as well. Using local SEO techniques will help your website to show up in local search results pages and will make it so that people in your local area will find your site more easily.
Among other things, local SEO techniques will include claiming your Google My Business (GMB) page, using more local keywords on your site, and getting great online reviews.
4. Try Online Advertising
While using SEO techniques can bring more people to your site, it will usually take some time for them to take effect. Luckily, online advertising can be very valuable for businesses as well and can work much more quickly.
Launching pay-per-click (PPC) ads on Google or using social media ads on sites such as Facebook and Instagram can be very helpful for finding new customers. These ads can be very cost-effective and targeted and are a much more scalable option compared to traditional types of advertising.
5. Offer Discounts
It should come as no surprise to you that offering discounts and special offers can be a great way to promote your local business as well. Luckily, there are many different ways to do this.
You’ll want to experiment and find out what works best for your business but it could include launching holiday sales, creating a loyalty program, or partnering with discount sites such as Groupon.
6. Use Events to Your Advantage
Special events can also be highly beneficial for marketing a local business as well. It’s always a great idea to attend local events and looking for ways to get involved. You may decide to hand out coupons or flyers at a local festival or to make your business a sponsor.
Additionally, you may also want to consider hosting your own events as well in order to build more buzz and bring in new customers who are in your local area.
7. Build Your Social Media Presence
While having a website for your business is important, it’s also essential that you make use of social media as well. While you don’t have to be on every single social media platform out there, remaining active on at least 1 or 2 can be great for building engagement, expanding brand awareness, and creating stronger connections with your customers.
Using social media will help make it easier for new customers to find your business and will also foster a greater sense of loyalty in previous customers as well.
8. Partner With Other Local Businesses
While there are plenty of ways to gain more local customers, one of the most powerful is to build partnerships with other businesses in your area. If there are other local businesses around that aren’t in direct competition with your business but that have complementary services or products, you may want to see if you can join forces to offer package deals or to cross-promote in some way.
If you don’t currently know any other business owners you may want to try joining some local business organizations in your area or try going to some networking events to meet some.
9. Utilize Local Business Directories
Another thing you can do to promote your business and get more customers is to ensure your business is listed in local business directories. There are many online directories that list local businesses and help customers find products and services that they’re looking for.
Working to get your business listed in some of the most prominent local listing sites can be well worth it and will make it more likely that new customers will visit your business.
10. Get More Online Reviews
One of the most important things you can do to get new customers is to ensure you’re getting plenty of ratings and reviews for your business online. Google, Facebook, and Yelp are all common places where customers will rate their experience and leave reviews of businesses online.
Be sure that you ask your customers to leave reviews for your business whenever possible. Doing so will make your business more prominent in directories and in search results and can serve as great social proof for potential customers who are interested in your business.
Building Your Business With These Local Marketing Tips
If you’re trying to build your small local business and want to get more customers than you know how to handle you need to be using the local marketing tips listed above. These online tips for local marketing are essential to use if you want to build a thriving business that can stand the test of time.
Looking for more local business tips and strategies? Read through our blog now to find more helpful tips and insightful advice.